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Hublot Unveils First-Ever King Power Miami HEAT Chronograph

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Becomes First Swiss Luxury Brand to Launch an NBA Timepiece;
Team Captains, Wade & Haslem to Promote Heat Watch


Since the start of their relationship in December, 2010, Hublot and the Miami HEAT have shared the same strategic mission - to be the most creative, forward thinking, prepared and hard-working organizations in their respective fields. This determination has inspired the creation of the King Power Miami Heat Chronograph, a distinctive piece that combines the best of both brands. Proceeds from the sales of the exclusive Miami HEAT limited edition timepiece will go directly to the Miami HEAT Charitable fund to benefit the South Florida Community.


Together, Wade, Haslem, Hublot and the Miami HEAT organization are working hard to make a difference which is why unveiling a watch of this caliber at a charity event hosted by the Arison and Riley Families is the

perfect synergy.


The team will auction a unique King Power Miami HEAT chronograph during “An Intimate Evening with your Miami HEAT,” an exclusive fundraising gala featuring the entire 2011-12 Miami HEAT team and a live guest performance by Grammy Award-winning singer, author and actress Patti LaBelle, which will be hosted on March 21, 2012.Thevery first piece in the series, numbered 000/200 also features the numbers of each Miami HEAT player in Jersey font on the back of the watch.


Jean-Claude Biver, Chairman of Hublot, declared: “We are thrilled to once again support the Arison & Riley Families and the entire Miami HEAT organization for this exquisite evening. Not only do we celebrate the first ever Miami HEAT Hublot watch, but we share in the commitment to the community. Like Hublot, the Miami HEAT shares a passion for impacting the lives of others- making the HEAT and Hublot a perfect synergy, special

partnership and a fusion of excellence.” He added: “The Hublot Miami HEAT Watch, is another watch made for a successful team, successful players and successful people. But one should never forget that hard work, passion and the mastering of challenges are the foundations for which success is built.”


“The Miami HEAT is both delighted and proud that Hublot, a respectable and iconic international brand, has created such an elegant watch that perfectly embodies the essence of the Miami HEAT,” said Eric Woolworth, President of The HEAT Group’s Business Operations.


The King Power Miami HEAT is an impressive combination of innovation and sophistication. With a refined and graphic design this timepiece is a fusion of high watch making tradition and 21st century creative vision. The Miami HEAT watch is made of 18K King Gold, a particularly precious and

intense gold obtained by adding five percent platinum to the mass of melting gold, giving it a visual impact which is reinforced by the contrast with the black coating of the other components. Housed in the 48 mm case of the Miami Heat watch is a new movement that features a special 48 minute central counter simulating the four quarters of a basketball game.
With hints of the teams bold red color, a bezel designed to mimic a basketball net and a push button inspired by the shape of the basketball backboard, it is a true reminder of HEAT basketball spirit fusing style and materials (black ceramic, sapphire glass, rubber) and mechanics in way that uniquely addresses the respective DNA of Hublot: innovation, performance, technology and exclusivity.

The piece features a 48-hour power reserve and is water resistant to 100 meters. The entirely Swiss made collection is limited to only 200 numbered pieces. Each King Power Miami HEAT is presented in a limited edition, basketball-inspired, Hublot box and accompanied by an authentic Miami HEAT autographed Jersey signed Udonis Haslem. It is available exclusively in South Florida Hublot Boutiques and select Hublot

Retailers.


About Hublot
"Hublot? A different way to progress" say those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power, Classic Fusion and MP represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world class collaborations such as FIFA World Cup™, Formula 1™, Ferrari, Miami HEAT and numerous charitable endeavors, Hublot characterizes itself through the "Art of Fusion" philosophy, bringing tradition into the future "to continue to wow the world of watchmaking !” On a commercial level, the network of approved retailers has grown rapidly and currently stands at 650 points of sale and more than 40 exclusive boutiques around the world. (Geneva,

Cannes, Saint-Tropez, Paris, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza...)


About the MIAMI HEAT CHARITABLE FUND
Established in 1997, the Miami HEAT Charitable Fund supports programs for the betterment of at-risk families in South Florida. Beneficiaries include SafeSpace, a domestic violence shelter for women and children, the Jackson Memorial Foundation’s Guardian Angels and Holtz Children’s Hospital, and the Miami Coalition for a Safe and Drug-Free Community.
The Miami HEAT Charitable Fund also provides educational scholarships for high school seniors and partners with inner-city elementary schools to fund the HEAT Academy, which provides after-school tutoring and mentoring programs. Through these initiatives, the Miami HEAT Charitable Fund continues to inspire the youth of South Florida to envision their dreams and achieve their goals.

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