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As the 2014 FIFA World Cup Brazil™approaches, Hublot celebrates the capital Brasilia and pays tri bute to its famed architect Oscar Niemeyer


Hublot, Official Timekeeper of the forthcoming 2014 FIFA World Cup Brazil™, is starting its
countdown to the event by celebrating the country's capital, Brasilia, and paying tribute to its creator,
Oscar Niemeyer.

Architect of the futuristic city, symbol of modern Brazil, one of his country's most celebrated figures
and recognised as one of the most well-known architects of the 20th century, Oscar Niemeyer has
agreed, quite exceptionally, to work with Hublot. ln his honour, and to celebrate his 104th birthday at
the . end of 2011, a special series named "Aero Bang Niemeyer" will be created, limited to just 104

At a private reception on 29th November 2011 at Mr Niemeyer's residence in Copacabana, Rio de
Janeiro, Rick Delacroix, President of Hublot Latin America, will have the honour of presenting him
with the watch th at bears his name, with the number 1 04/1 04.
Created from tantalum, the Big Bang "Aero Bang Niemeyer" comprises an elegant matt black
skeleton dial which allows the beautiful"architecture" of the Chronograph calibre HUB4214 to be tully
appreciated. The yellow and green colours subtly applied to the indexes and hands are a clear
reference to the colours of Brasilia. The 104 numbered pieces will of course be available in Brazil,
exclusively from Grifith in Brasilia.

Born in 1907 in Rio de Janeiro, Brazil, Oscar Niemeyer is one of the most

famous architects in the
world, and his magnificent creations form a major part of the heart of Brasilia, as weil as the cities of
Rio and Sao Paulo. Responsible for the realisation of more than 600 projects, the architect has also
left his stamp on a large number of European countries and the United States, most significantly
through his work on the construction of the UN headquarters. A great lover of freedom, he is one of
the great symbols of contemporary architecture celebrating flexible forms and sensual curves.

Hublot: the exclusive story of Fusion Hublot's reputation dates back three decades: during this era, if was the first prestigious Swiss watch brand to fuse precious metals with natural rubber. This innovation provoked a veritable revolution. ln 2004, Jean-Claude Biverone of the few people to have genuinely made their mark on Swiss watchmaking - joined the

company, sparking a true renaissance and revolutionising watchmaking with the creation of the "Big Bang". This multiple award-winning chronograph, with ifs contemporary and distinguished design, marked the start of the brand's spectacular growth. Toda y, Hublot continues to write the story of the Art of Fusion by combining unusual materials such as magnesium, carbon, tantalum, tungsten, titanium, ceramic and rubber with more conventional ones such as gold, platinum, steel, diamonds and precious stones With ifs new high-tech watchmaking manufacture on the shores of Lake Geneva and ifs impressive growth, the brand re mains true to the great Swiss tradition of watchmaking, enriched with the visionary creativity of the 2151 Century. For more information on Hublot, please visit

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