A fusion of materials and futuristic design for a hi-tech concentrate, 100% Swiss.
After all, the sled is part of Swiss culture!
Today in Lausanne, Hublot CEO Jean-Claude Biver and Director of the Lausanne Cantonal Art School ECAL Pierre Keller, jointly unveiled the Hublot sled, an exclusive “Design Concept” of which only ten will be produced. Following on from the Hublot skis (developed with the Graubunden firm Zai) and the Hublot All Black Bike (developed with BMC), the Hublot sled joins these “sport engines”, jewels of technology and design, in keeping with the image of Hublot watches.
True to the brand’s cherished “Art of fusion” philosophy, the Hublot Sled is a concentrate of high technology, with ash wood for the structure, handsewn leather for the seat, carbon fiber for the handles and cast steel for the runners. in keeping with the principle of “Engineered Craft”, these four materials were all handcrafted by high level craftsmen. The prototype was made in partnership with the Graf in Thurgau, based on “Roedel” a competition model. The result is a beautiful object, not only of incomparable design, but also fast, stable, maneuverable and solid, which will equally at home on the snowy slopes as in the living room of a fine chalet.
The Hublot Sled is the fruit of a collaboration between Hublot and the ECAL as part of the MAS-Luxe course (Master in Design and Luxury Industry at the Lausanne Cantonal Art School) of which Hublot has been one of the main sponsors since its creation. This one-year program created by Pierre Keller in 2008 is run by Augustin Scott de Martinville and offers training in design, in partnership with companies in the luxury sector. This particular project was completed by Philippe-Albert Lefebvre, a Québécois student in the 2009/2010 MAS-Luxe class, based on an original concept by Arno Mathies, a Swiss student from the 2008/2009 class currently studying at the Royal College of Art (RCA) in London.
Hublot boss Jean-Claude Biver said he was “pleased by the birth of this sled developed with the ECAL, for on top of its remarkable and novel design, its performance qualities and toughness make it an outstanding sport engine!”. ECAL director Pierre Keller declared: “By combining Hublot’s cherished high precision, Graf’s know-how and the creativity of the ECAL, we managed to come up with a totally unique design object.” The Hublot Sled will be officially presented at the World Alpine Ski Chamionships at Garmisch Partenkirchen where Hublot is the official timekeeper. You can bet that the brand’s ambassadors, champions Bode Miller and Maria Riesch, will test it. Crash helmets are strongly recommended!