The World of Hublot, as presented to Dubai by CEO of Hublot Ricardo Guadalupe, Hublot Regional Director Middle East & Africa Marco Tedeschi and members of Ahmed Seddiqi & Sons.
13 October 2016, Dubai – The “Hublot Loves Dubai” banner flew high in 2015 at the Hublot boutique opening at The Dubai Mall, and here is the brand this year, bringing another great experience, The World of Hublot, to the city of life. Presenting its unique identity, pioneering concepts and collaborations with key partners Berluti, Ferrari and Italia Independent, the brand immersed fans and press in The World of Hublot through an experiential journey at its impressive multi-sectioned podium in The Dubai Mall Fashion Atrium.
On October 12, members of the local and regional press joined Ricardo Guadalupe, CEO of Hublot, Marco Tedeschi, Hublot Regional Director Middle East & Africa, Ahmed Seddiqi & Sons Vice Chairman Abdulhamied Ahmed Seddiqi and Senior Vice President of Sales and Retail Mohammed Abdulmagied Seddiqi to revisit Hublot’s All Black timepieces from the very first one launched in 2006, to the 2016 impressive Big Bang Unico Sapphire All Black, discover novelties, and learn more about Hublot and its collaborations with partner brands Berluti, Ferrari and Italia Independent. Esteemed Hublot clients and collectors also journeyed through The World of Hublot on the evening with Hublot and Ahmed Seddiqi & Sons management.
A large, fun crowd of friends, loyal customers and collectors joined the Hublot and Ahmed Seddiqi & Sons teams at the All Black party at a happening venue in Dubai on the first night.
“Just like our All Black concept is all about rendering the invisible visible, we decided to reveal The World of Hublot in full transparency to our customers and fans in the Middle East through a genuine experience in the region’s biggest retail space,” said Ricardo Guadalupe.
“We are proud to present Dubai with one of the biggest and most impactful Hublot events in the region. After the success of the Hublot boutique opening in The Dubai Mall, we are looking forward to yet another unforgettable journey with the brand and our customers,” shared Abdulhamied Ahmed Seddiqi.
Bringing past to future, The World of Hublot journey starts at the All Black section, where visitors discover the history of the pioneering monochrome concept dating back to 2006, and its evolution to become a current "must-have" trend. As Hublot links tradition to innovation, the five sections are linked through a mysterious Hublot maze, keeping the next “destination” a surprise.
Ending up at the Hublot Strap Bar will allow you to experience the One-Click system which instantly changes the strap on a Big Bang watch and to browse through a multitude of colored leather and rubber straps.
A visit to the Berluti section will place you among the first to discover the all new Classic Fusion Berluti timepiece with its striking green leather strap: an ultimate fusion of time and style, a contemporary statement for the refined gentleman.
Race over to the Ferrari section and be thrilled by the MP-05 LaFerrari Sapphire, a feat in the world of watchmaking, while watching the recently released MP-05 LaFerrari Sapphire film, in an astounding production worthy of blockbuster Hollywood movies!
In true Hublot and Italia Independent fashion, this section lets you see time through the eyes of a trendy, sophisticated collection, in a camouflaged environment, presented to guests on October 13 by Marco Tedeschi and Founder and Chairman of Italia Independent Group Lapo Elkann.
Marco Tedeschi commented: “We wanted to offer something special to the press, our customers and friends here in the UAE, which is Hublot’s largest market in the Middle East. The World of Hublot is a huge project for us and we are happy that everyone will get to see it through our first, different and unique vision.”
“Demand on Hublot watches from local customers as well as tourists is ever-growing, and with Hublot always looking for new interesting ways to present its identity and watches to customers, this is the perfect platform to meet that goal,” added Mohammed Abdulmagied Seddiqi.
The World of Hublot is open to the public from October 14 until October 22 at the Fashion Atrium in The Dubai Mall, welcoming visitors to discover Hublot and its partners like never before, and to purchase their favorite Hublot watch in different and unique setting.