A Successful Partnership
A fantastic year across the board for Ferrari and a highly successful first 24 months for the Ferrari-Hublot partnership in terms of both sales and publicity for the two brands. More than 130 events took place since the beginning of the partnership, with Ferrari hosting Hublot and with Hublot hosting Ferrari. New synergies were created and new sales territories opened up, with the teams collaborating in markets now so familiar to each other. This has been highly successful for both brands, with the two first Big Bangs in titanium and Magic Gold – the famous first ever scratch-resistant 18-carat gold invented by Hublot – and promotionally, with more than 130 events.