Hublot Brings ‘Hublot Loves Football’ Roadshow to China ShanghaiClose
Hublot Brings ‘Hublot Loves Football’ Roadshow to China Shanghai!
Innovative Watchs Inspired by Football
Ignite World Cup as Well as Unique Art Works!
[June13, 2014, Shanghai, China] It’s the first day of 2014 FIFA World Cupwhen the world watches Brazil host the most popular sport in the world.As the Official Timekeeper and Official Watch of it, on the same day, Hublot made its “Hublot loves football”campaign happenin P66 Plaza, the most prestigious street in Shanghai. This instructive and attractive exhibitionorganizes couples of selective watches inspired by football, includingBig Bang Unico Bi-Retrpgrade Chronograph(the official FIFA World Cup BrazilTM watch), Classic Fusion Aero Chrono Pele, King Power Paris Saint-Germain, King Power Juventus Turin and King Power Bayern Munich.
With the participation of MarcielloLippi and Guangzhou Evergrandthat was announced in Beijing last month, “Hublot loves football” has received 3 more incredible photographic works. This time, all 13 works, including
Hublot FIFA World Cup Brazil™ brand ambassador Pelé, legendary coach José Mourinho, Luiz Felipe Scolari and Roy Hodgson, club giants Juventus Turin, Paris Saint-Germain, Bayern Munich, Holland Ajax and star playerFalcao and XherdanShaqiri, are showing there. The untouched sides of these famous football superstars were boldly unveiled and their distinct personalities were shown vividly. Each photo bears Hublot's symbol for the FIFA World Cup: a football painted and decorated by the renowned artist Romero Britto, a Brazilian painter and sculptor whose work combines elements of Pop Art, Cubism and graffiti. This ball links all those involved in the project with the official watches of the FIFA World Cup, which are presented in cases in the shape of the football decorated by Britto. The offbeat yet respectful photos were taken by Fred Merz, a Swiss freelance photographer who lives in Geneva.
As the world's first luxury brand who has established all-round and in-depth cooperation with football, Hublot officially signed contract with FIFA in April 2010 to become the official timekeeper and official watch of the 2010 South Africa World Cup and the 2014 Brazil World Cup.At the
moment, the Hublot World Cup clock designed by Hublot and Brazilian famous architect artist Oscar Niemeyer is beginning the final countdown in Rio de Janeiro, Brasilia and Sao Paulo. After that, Hublot built up the large “Hublot loves football”campaign listing numerous famous names.
Looking back to the period before 2010, Hublot had joined hands with UEFA EURO in 2008 firstly, and become the official timekeeper of 2008 and 2012 EURO CUP. In 2012, Hublot presented the significant King Power UEFA EURO 2012 limited edition watch to mark its friendship with football.
The most played sport in the world ignite billions people not only because of the passion and exploration it brought, but also as the consequence of the respect of teamwork and the desire of champion. Hublot shares the same value with football which contains passion and innovation in its DNA. After a 10-dayexhibition from June 13 to June 22“Hublot loves football”campaign is going to perform the brand’s exciting legend for viewers in Beijing and Nanjing.Meanwhile, “Hublot loves football” online exhibition is getting ready on social media platform. All visitors
are welcome to find out the questionshiding in the posters in the roadshowand send their answers back via we-chat. They will have the opportunity to win a surprising gift! No need to wait any longer! Let’s enjoy the passion and innovation of ‘HUBLOT Loves Football’ Campaign!
Hublot is Official Timekeeper and Official Watch of the FIFA World Cup.
And will be notablyvisible on the referee's board throughout all the matches in the competition.