Mexico, DF. October 27th, 2016. VIP guests are comfortably ensconced in Ferraris. They are enjoying a sneak preview of the first animated film from Hublot,. On the bill is a 1050 CV hybrid supercar, the Ferrari FXX K, and a superwatch with a 50-day power reserve. A world record for Hublot.
The “Hublot Drive In” opened its doors to welcome clients and guests at the Autocinema Coyote in Mexico City. A unique location to project and present the first Hublot movie “MP-05 LaFerrari – A tribute to the FXX K”. The Art of Fusion philosophy was represented by linking the present with the future and by transporting all the guests into a futuristic era, leaving behind the vintage environment of nostalgic drive ins of the past. This evening's feature was not a classic American movie, but a real digital revolution.
As night fell, the sky lit up with the lights and vibrant colours of each Ferrari parked in the front row to allow the owners enjoy the screening. The highlight of the evening was the appearance on stage of Scuderia Ferrari driver Sebastian Vettel, who is in Mexico for the F1 Grand Prix. The Hublot DriveIn cinema lit up when Vettel got out of the LaFerrari car, greeting all the guests, and he was warmly welcomed byJacky Bracamontes, MC and host for the evening.
Hublot presented its first animated film. A premiere that presents Hublot as world leader, with special effects that are worthy of Hollywood’s top blockbusters, and starring a supercar, the Ferrari FXX K, and a superwatch, the MP-05 LaFerrari Sapphire. Thanks to the virtuosity of the video, the watch historic record (power reserve of 50 days) has now been immortalised on film. The whole FXX K environment has been reconstituted with special computer effects. All the images have been animated by a real-life driver at the steering wheel. It is an audio-visual experience, as Hublot have used a soundtrack in Hollywood action-movie style, based on the FXX K's engine.
This animated film has been created to tell the fabulous story of the HUB9005.H1.PN.1 movement, a classic motor and the unique design of its sapphire case. The MP-05 LaFerrari was inspired by the car of the same name, and its evolution – the MP-05 LaFerrari Sapphire – has been inspired by the FXX K supercar. A futuristic, 3D design machined from 7 blocks of sapphire, involving more than 600 hours' work and precise 3D workmanship to produce an ultra-light 53.5 grams on the wrist. Its unique movement comprises ultra-lightweight carbon components. It has a record-breaking power reserve of 50 days, and 11 series-coupled barrels set in a spine formation that dominate the centre of the watch and keep the movement turning with its 637 components, a record number. A hypnotic movement, a truly outstanding watch. On the big screen, the MP-05 LaFerrari Sapphire is almost overwhelming in its visual impact.