Miami Heat

2006 NBA Champions, 2011 NBA Finalist.The Miami HEAT has risen to the forefront of the NBA with a remarkable basketball team comprised of star athletes, both on and off the court. Like Hublot, the Miami HEAT organization credits family and charity as fundamental to the success of the brand, fusing a championship contender with a first class organization. Hublot is the Official Watch and Official Timekeeper of the Miami HEAT.

“The Hublot brand is synonymous with creativity and innovation, making it a great fit for the Miami HEAT,” said Eric Wooworth, President of The HEAT Group’s Business Operations. “We are delighted to be in business with such an internationally renowned organization

that places a premium on expert craftsmanship and attention to detail in all of their products.”

"Becoming the Official Watch of Miami HEAT is an immense privilege, of which I am particularly proud on behalf of Hublot. In signing this historic agreement in the basketball world, Hublot has once more boldly entered a professional sport through the front door. Hence this contract is a perfect complement to our commitments, especially in football (soccer) and Formula 1. Teaming up with the Miami HEAT is an honor, and in particular our agreement with Dwyane Wade, forms a perfect extension," said Jean-Claude Biver, the Chairman of The Board of Hublot.