Ajax Amsterdam

Amsterdamsche Football Club Ajax or simply “Ajax” (named after the legendary Greek hero), is historically one of the most successful clubs in the world and the seventh most successful European club of the 20th century. The club is one of only five teams to have earned the right to keep the European Cup and to wear a multiple-winner badge after winning consecutively in 1971–1973. Ajax's last international trophies were the 1995 Intercontinental Cup and the 1995 Champions League, where they defeated Milan in the final.

"Ajax is delighted to announce Hublot as "Official Timekeeper" of the club. This collaboration will bring the famous Hublot name to the home of Ajax, to the giant screens in the stadium and see the fabulous Big Bang clocks positioned throughout the Amsterdam Arena. We are proud to welcome Hublot to Ajax and look forward to a long and exciting partnership with this exemplary luxury brand" declared Ajax CCO Henri van der Aat.

"We already have an in-depth understanding of the football world, as Hublot was the first luxury brand to become involved in this field. It is a great honour and an immense pleasure to become the "Official Timekeeper" of the legendary Ajax club.” added Jean-Claude Biver, Chairman of The Board of the Hublot.