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Hublot becomes the first Official Timekeeper of the Dallas Cowboys and enters the world of American football as the First luxury brand to partner with an NFL team!

The Dallas Cowboys are among the most famed football franchises in the world, boasting five Super Bowl Championships since its inception into the NFL in 1960, and sharing a record for having made the most appearances in the Super Bowl.

Hublot is celebrating this partnership by launching three custom, limited edition, Dallas Cowboys-branded timepieces, inspired by the teams iconic Blue and Silver. Celebrating the Cowboys Five (5) Superbowl wins, the famed Cowboy star can be found on the “5” of each model, with the woman’s piece

boasting star set in diamonds. The Timepieces will be sold exclusively in the Dallas market – both at Hublot’s Dallas boutique and a newly minted pop-up location in the Cowboys’ Owner’s Lounge at AT&T Stadium, perhaps the most exclusive location in professional football.

Through this partnership, Hublot is now the naming rights partner of the VIP parking entrance; Hublot clocks will adorn the stadium walls, while the HD jumbotrons above the field will feature a Hublot clock for the pre-game countdowns at all home games.

Ricardo Guadalupe, CEO of Hublot, shared: “Collaborating with an iconic team like the Dallas Cowboys felt like a natural addition to our ever-growing platform of unique and exciting partnerships across the world, which also includes the Miami Heat, Los Angeles Lakers, Bayern Munich, FIFA, and

international football God Pelé to name a few. The Dallas Cowboys are an American institution; they are the world’s favorite football team. At Hublot, we strive to Be First, Be Different, and Be Unique. We have a long-standing history with the world of professionnal sports! We were the first luxury brand to enter the game of football (soccer) as well as NBA with the Miami Heat, and we are thrilled to become the first luxury brand to ever partner with an American football team.”

The NFL (National Football League) is the most popular American football league with the highest average attendance of any sports league in the world; its championship game, the Super Bowl ranks among the most-watched club sporting events in the world. Football is most popular sport in the United States with greater popularity the the Basketball, Hockey, and Baseball combined. Each weekend, NFL games average 25 million viewers and

consistently lead all Primetime television.

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