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Hublot, the Swiss luxury brand that brings „the Art of Fusion‟ to watchmaking, is extremely proud to announce its partnership with the legendary Dutch football club AFC Ajax. This partnership marks Hublot‟s first sponsorship deal in the Netherlands.
Hublot already has a long and illustrious history in the football world and was the first luxury brand to become involved in this field. Since 2006, the brand has been collaborating with FIFA as “Official Timekeeper” and “Official Watch” of the FIFA World Cup™" as well as “Official Timekeeper" for Manchester United, and a partnership with Diego Maradona, to name just a few of them. Ajax is the latest legendary club to join Hublot. As “Official Timekeeper” of the Amsterdam-based club that has given the world football-legends such as Johan Cruyff, Hublot looks to reaffirm its key values of action, passion and fusion.

Amsterdamsche Football Club Ajax or simply “Ajax” (named

after the legendary Greek hero), is historically one of the most successful clubs in the world and the seventh most successful European club of the 20th century. The club is one of only five teams to have earned the right to keep the European Cup and to wear a multiple-winner badge after winning consecutively in 1971–1973. Ajax's last international trophies were the 1995 Intercontinental Cup and the 1995 Champions League, where they defeated Milan in the final.

"Ajax is delighted to announce Hublot as "Official Timekeeper" of the club. This collaboration will bring the famous Hublot name to the home of Ajax, to the giant screens in the stadium and see the fabulous Big Bang clocks positioned throughout the Amsterdam Arena. We are proud to welcome Hublot to Ajax and look forward to a long and exciting partnership with this exemplary luxury brand" declared Ajax CCO Henri van der Aat.
"We already have an in-depth understanding of the football world, as Hublot was the first luxury brand to become involved in this field. It is a great honour and an immense pleasure to become the "Official Timekeeper"

of the legendary Ajax club.” added Jean-Claude Biver, CEO of the Hublot.

About Hublot, the exclusive story of Fusion - Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution for material innovation and aesthetics. In 2004, Jean-Claude Biver – one of the few men to have genuinely made their mark on Swiss watchmaking – gave Hublot a refreshing new boost and revolutionized watchmaking with the creation of the “Big Bang.” This multiple award-winning chronograph with a contemporary and elegant design marked the start of the spectacular success of the brand. Today, with the new high-tech Hublot watch manufacture near Geneva, building on the brand’s impressive growth, he continues to write the story of the Art of Fusion. It is the pioneering combination of materials like ceramic, carbon, tantalum, tungsten, titanium, rubber…with traditional, time-tested materials such as gold, platinum, steel, diamonds and precious stones

– remaining true to the Swiss tradition, yet enriched with the visionary creativity of the 21st Century. For more information on Hublot visit

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