Art of Fusion Grand Launch of Hublot's Boutique in Shenyang Charter Shopping Mall


Hublot, the Swiss luxury watchmaker, launched its first exclusive boutique in the Charter Shopping Mall, Shenyang. Jean-Claude Biver, Chairman of Hublot and President of the Watch Division, LVMH Group, attended the ceremony and cut the ribbon for the newly opened Hublot store. The grand opening of this new boutique is another milestone of Hublot’s development in northeast China market. In the meanwhile, the "Fusion of Art" brand tour will showcase Hublot's all watch series - a true feast for watch lovers and collectors in Shenyang.

Hublot exclusive boutique in Shenyang Charter Shopping Mall is located in the central area of this luxurious shopping mall. Hublot now counts 73 monobrand boutiques globally and this is the 11th in China, covering an area of 68 square meters. Hublot's concept of fusion - combine rare and valuable materials in a limited space is inherited by the store via a surprising combination of materials in its interior design - black marble floor matches elegantly with leather furniture and the counters are made of glass and alloy with exquisite details. And of course, there is also the exclusive and intimate VIP lounge with highly skilled and experienced specialists, which will guarantee a prestigious experience for customers.

On this joyful and exiting occasion, Jean-Claude Biver, Hublot's Chairman and President of the Watch Division, LVMH Group, said, "We are very happy to see that Hublot has won attention and love from watch lovers in just a few years' time. Today's opening of Shenyang Charter Shopping Mall boutique not only injects new energy into the Chinese market for the brand but will bring more pioneering pieces of "Fusion" for high-end collectors and consumers in Shenyang. We are very confident in Hublot's future in the northeast China!"

Hublot, established in Switzerland, is the first Swiss luxury watchmaker that combined valuable metal and natural rubber. It revolutionized the world of watchmaking with its innovative material and unique aesthetics.

Now, Hublot is even better known for its cross-sector marketing policy. Hublot's crossover cooperation with elites from various sectors has witnessed many firsts in luxury products marketing - becoming the official timekeeping and official watch for the prestigious FIFA Wolrd Cup and the World Poker Tour; strategically partnership with Tang Polo Club and Visun Yacht Club; and bold moves with public art; crossover with music and fashion, renown pianist Lang Lang and international supermodel Bar Refaeli become brand ambassador. In the meanwhile, the King of football Pele, world-known coach Marcello Lippi and José Mourinho, legendary basketball player Kobe Bryant and Dwyane Wade, tennis superstar Justin Rose, renowned football clubs FC Bayern Munchen, Juventus Football Club S.p.A, Paris Saint-Germain Football Club, Guangzhou Evergrande Taobao Club, legendary NBA club Los Angeles are all members of Hublot's star family.

Already being a benchmark in Swiss watchmaking, Hublot’s soaring development in China has demonstrated its ambition in the enormous potential of the Chinese market.