HUBLOT BLENDS TRADITION AND MODERNITY IN EDINBURGH DURING THE ART OF FUSION WORLD TOUR

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17th November 2017 – Yesterday in Edinburgh, surrounded by 150 privileged guests, Hublot and its exclusive Scottish partner ROX, hosted a memorable evening celebrating the brand’s well-known motto: The Art of Fusion. Representing the subtle connection between a past ingrained with traditions and a future nourished by visionary ideas, The Art of Fusion concept continues to push the brand forward to innovate and to create timepieces which are unique, distinguished and avant-garde.

Edinburgh marks the ninth stop of the “2017-Art of Fusion World Tour” revealing the stories behind Hublot’s iconic timepieces. True to its philosophy, during the evening, Hublot paid a great tribute to Scottish traditions by fusing past and future, while exhibiting its innovative and audacious spirit.

Welcomed to the sound of bagpipes, Ricardo Guadalupe, CEO of Hublot, Kyron Keogh, Managing Director of ROX and Benoit Lecigne, Hublot Brand Director for France, Belux, United Kingdom, Ireland, Eastern Europe and Scandinavia made their way into Hopetoun House majestic grounds and estate.

Connecting past and future, Hopetoun House dates back from the 18th century and has been home to the Hope family ever since. Among the happy few, Celtic FC captain Scott Brown, Scotland rugby legend Chris Patterson and Scottish actors Atta Yaqub and Craig McGinley … attended the evening. All the guests captured these enchanting surroundings and magic moments with Ferrari supercars parked in front of the House along with a giant sculpture representing “The Art of Fusion”, decorated in shades of white, black and red, the first three colours named and used in the history of mankind but also the accompaniments to the first Hublot Big Bang range.

Called by a traditional piper, guests entered Hopetoun House lit up in red especially for the evening. Inside the magnificent interiors of the Red Drawing Room which have remained unchanged for three centuries, guests were invited to a journey into Hublot’s disruptive universe, discovering the true meaning of the “Art of Fusion” through a series of exhibition walls demonstrating its quest for innovative materials and horological excellence.

Ricardo Guadalupe, CEO of Hublot, declared: “I am delighted to be here in Edinburgh tonight with our partner ROX to celebrate The Art of Fusion, bringing the best of Swiss watchmaking culture to the heart of Scotland, an ever-growing market for luxury watches in which Hublot has now become a key player.”

Kyron Keogh, Managing Director of ROX, added: “It is an honour to host Hublot with our guests here in Edinburgh to celebrate The Art of Fusion. Tonight, we have embraced true Scottish tradition with the future of watchmaking. Our guests have enjoyed a unique, spectacular and memorable evening.”

Guests enjoyed a gala dinner blending the best of Scottish and Swiss traditions. The menu itself built bridges between those two cultures, ending with a Scottish reinterpretation of the famous Swiss “Mont Blanc”. A typically Scottish tradition punctuated the dinner when Pipe Major Iain Grant paid his address to the Haggis. The celebration reached its peak with a special performance by Scottish-born singer and rising star Lewis Capaldi who mesmerised the guests with melancholic ballads.

The night ended on a high note with a 16-piece pipe band ‘Beating the Retreat’ in Full Highland Dress to accompany guests on their way home.