The Classic Fusion Kobe Bryant Herovillain.Luxury Swiss brand celebrates redesigned Beverly Hills boutique while honoring the dynamic career of Brand Ambassador, living legend Kobe Bryant.  

Last night, luxury Swiss watch brand Hublot celebrated the launch of its latest timepiece with Brand Ambassador Kobe Bryant – the Classic Fusion Kobe Bryant HeroVillain – which coincided with the ribbon cutting ceremony of the newly redesigned Hublot Beverly Hills Boutique. Following the successful launch of the Big Bang UNICO Chronograph Retrograde Kobe “Vino” Bryant in 2015 and the King Power Black Mamba Chronograph in 2013, this is the brand’s third timepiece with the basketball legend.

On May 18, Jean- François Sberro, Managing Director Hublot of America, and Greg Simonian, Owner of Hublot Beverly Hills boutique, hosted an intimate ribbon cutting ceremony and watch unveiling at the Hublot Beverly Hills boutique with Kobe Bryant, in honor of the boutique’s complete redesign and the NBA star’s longtime partnership with Hublot. Guests, including press and friends of the brand, gathered at the Hublot boutique at 9470 Brighton Way, as Kobe Bryant, Jean-François Sberro and Greg Simonian cut the ribbon. Guests were then invited inside where Kobe Bryant was presented with his newest limited edition watch, known as the Classic Fusion Kobe Bryant HeroVillain, which is the star’s third timepiece with Hublot.

The redesigned 1376 square foot store, among the brand’s first in the United States, is now a modern study in gray tonal textures and materials, including ebony wood paneled walls and doors; graphite leather wall accents and slate floors; stainless steel, glass, and hammered metal fixtures and watch cases; and distinctive yet refined repeated Hublot “H” logos integrated on glass panels inside the black stone façade. An enclosed VIP lounge area is in the rear of the store, offering an even more private experience for the brand’s most discerning clientele.

Jean-François Sberro, Managing Director Hublot of America, shared: “We are thrilled to celebrate this exciting milestone with Kobe Bryant, as we launch our third timepiece with the basketball legend, and celebrate his impressive and dynamic career. Kobe is a basketball icon and his astounding achievements have made him the perfect fit for Hublot, as we continue to blend the worlds of luxury watchmaking and sports. We feel honored to have Kobe partake in this occasion at our newly redesigned Beverly Hills boutique.”

Later in the evening, VIPs were invited for an intimate dinner at a private residence in Los Angeles to celebrate Kobe’s legendary basketball career and his partnership with Hublot. To commemorate the launch of the Classic Fusion Kobe Bryant HeroVillain, Kobe Bryant joined Jean-François Sberro and Greg Simonian, along with guests including sportscaster Erin Andrews and professional ice hockey player Jarret Stoll to fete the 5-Time NBA Champion.

Greg Simonian said, “I am honored to be here tonight to celebrate the HUBLOT partnership with Kobe Bryant. From my first Lakers Game at only three years old, I have a lifetime of Memories that resonate from his mamba strength. We are thrilled to celebrate his HeroVillain story with this new timepiece.”

Following cocktails, Kobe sat down with Andrews for a conversation about his basketball career and his three-year partnership with Hublot. Questions ranged from “what was your first luxury indulgence” to “how will you treat time in [your recent] retirement” to questions on his personal style and kept the guests at rapt attention. After Kobe discussed his inspiration behind the timepiece with the luxury watchmaker and living his 20-year career as a “HeroVillain.” Hosts Greg Simonian and Jean-Francois Sberro then poured a bottle of Dom Pérignon vintage 2005 en magnum, engraved with “Kobe Bryant” and the number “24”, to toast the living legend. In honor of the basketball star’s nickname “The Black Mamba,” the Classic Fusion Kobe Bryant HeroVillain was unveiled to guests by a female snake handler and performer, clad in reptile-inspired tattoos, holding a symbolic black snake–a key design element in the NBA legend’s timepieces with Hublot.

Kobe Bryant shared: “I’m honored to celebrate the launch of my third Hublot timepiece as I continue my pursuit of excellence and reflect on my career. The Classic Fusion Kobe Bryant HeroVillain symbolizes my life as a HeroVillain during my 20-year basketball career, as I strive to channel my fears and doubts into strength and determination. When I joined the Hublot family in 2013, it was a natural fit and I’m thrilled to share this special occasion here in Los Angeles today.”

The Classic Fusion Kobe Bryant HeroVillain is available exclusively at Hublot’s Beverly Hills Boutique and is limited to 24 pieces of which the brand presented a personalized #24 to the legend himself. The ceramic piece evokes a masculine and sophisticated design with black and gold hues. The dial features a black snake applique, a nod to Kobe Bryant’s “Black Mamba” basketball nickname. The sapphire case-back carries a printed "KOB16" logo, and each piece is engraved with its special edition number, 1/24 – 24/24. Featuring a self-winding moonphase movement, the Classic Fusion Kobe Bryant HeroVillain will be available on a black python strap with black stitching, an echo of Hublot’s 10 Year ALL BLACK anniversary concept.

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