HUBLOT x World Poker Tour Official Announcement Press Conference

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KATEGORIE: NEWS & EVENTS, PARTNERSCHAFT
Hublot Enters into the World of Poker Players
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Hublot has once again proven itself to be first, unique and different, as the first luxury brand to invest in the international professional poker circuit as Official Timekeeper and Official Watch.

Hublot, the Swiss luxury watchmaker eminent in the passion of “Art of Fusion” that is representing innovation and renaissance as its brand philosophy since it was established. The philosophy leads the way for Hublot in its tireless exploration and imaginations, transforming artistic concepts into extraordinary masterpieces. After football, American basketball and cricket, Hublot has achieved yet another master stroke in the world of sport by signing with the World Poker Tour to become Official Timekeeper and Official Watch of the international poker circuit, once again proving itself to be first, unique and different, as the first luxury brand to invest in the international professional poker circuit as Official Timekeeper and Official Watch.

On 15th June 2015, Hublot held a “HUBLOT x World Poker Tour Official Announcement Press Conference” to celebrate the new partnership with the World Poker Tour at the Ocean Terminal Boutique which was launched in December 2014 where media were able to appreciate the limited-edition BIG BANG UNICO World Poker Tour developed by Hublot with a design that suitably encapsulates the poker world.

World Poker Tour has authorized Ourgame International as a licensee to help develop WPT branding in the Asian nations. At the press conference, Mr. Frank Wu, CEO of Ourgame International shared the latest business update of the company.

Loic Biver, General Manager of Hublot Greater China remarked “Hublot has once again proven itself as the first, unique, and different luxury brand to enter international professional poker circuit and become the Official Timekeeper and Official Watch of World Poker Tour. I am confident this collaboration can extend Hubl

Frank Wu, CEO of Ourgame International shared: “Hublot is a Swiss luxury brand with a strong reputation worldwide, whereas Ourgame is China’s leading online card and board games developer and operator with a strong brand and leading expertise in integrated online and offline operations. As a licensee of World Poker Tour, we are delighted to be a part of the collaboration, and we strongly believe the global recognition of Hublot in Swiss watchmaking world can help us drive the development of WPT branding in the Asian markets”.

Hublot was the first luxury brand to enter professional football in 2006, with the immense marketing and commercial success that we expect of the brand. It was also the first luxury brand to enter American basketball in 2011. That same year, Ferrari chose Hublot to be its Official Timekeeper and Official Watch.

Then in 2014, in addition to poker, Hublot was also the first luxury brand to enter cricket, one of the world's most popular sports, particularly widespread in India, Australia, the Middle East and in all Commonwealth countries, which offers Hublot great additional geographic coverage on four continents.

Hublot presents a Big Bang specially dedicated to poker devotees

To mark the announcement of Hublot's entry into the world of poker, the brand has developed a limited-edition BIG BANG UNICO World Poker Tour with a design that suitably encapsulates the poker world. The watch chosen to entice the players was the iconic Big Bang, equipped with the in-house UNICO Manufacture Chronograph, unique in the industry for its column wheel and double clutch visible on the dial side.

The new detail – which gives this watch its resolutely "poker" character – is a bezel made of 18K King Gold or steel that features an interplay of two different treatments, polishing and micro-blasting, which in particular showcase a heart, spade, club and diamond, the distinctive and universal symbols of card players. The UNICO Chrono movement is revealed thanks to a skeleton dial featuring the famous voluminous indexes and Arabic numerals, hollowed out and filled with red SuperLuminova ™. Two counters encircled by polished silver-plated rings, the first displaying the minutes at 3 o'clock and the second showing the small seconds at 9 o'clock, along with the date window located at 3 o'clock, complete the overall effect. The sapphire crystal of the case-back also bears the exclusive symbol of the World Poker Tour® in transfer form.

This 45.5 mm diameter Big Bang Unico World Poker Tour® is available in two versions: a limited edition of only 100 numbered pieces in 18K King Gold (Hublot 18K gold with an extra 5% platinum which gives it an even more intense red colour, thereby making it even more precious), and a more impact resistant steel edition, of 200 numbered pieces. Each watch is equipped with the famous, exclusive Easy One Click system which allows the wearer to switch easily between the three straps that come with the watch. All are made of alligator stitched onto rubber, and come in black, red and above all gold or silver treated, which confers upon the watch a very "poker" look.

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