Official opening of the Hublot boutique on Goethestraße in Frankfurt am Main

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This evening saw Swiss luxury watch brand HUBLOT has celebrated the official opening of its new and exclusive boutique in 4-8 Goethestraße, Frankfurt am Main's famous luxury shopping street. The new store was opened by Jean- Claude Biver, Chairman of Hublot and President of the Watch Division of the LVMH Group, and skiing legend Maria Höfl-Riesch. Over 100 invited guests attended the glittering inauguration ceremony, including professional boxer and WBO super middleweight champion Arthur Abraham and a number of sportspeople from the Eintracht Frankfurt sports association, as well as Hublot watch enthusiasts and members of the press. "The opening of our new boutique in Germany's finance capital represents another significant milestone in HUBLOT's global expansion strategy. We're thrilled to have opened what is not only our third flagship HUBLOT store in Germany – the other two being in Berlin and Munich – but also our 78th boutique worldwide, especially in such a strategically important location as Frankfurt," says Jean-Claude Biver.

Tim Neumann, Store Manager of HUBLOT Frankfurt, introduced the extensive Boutique collection and unveiled exclusive new HUBLOT timepieces that had never before been seen by a German audience. The stylish watches were presented and their features explained personally to each and every guest in attendance. Local house and soul DJ Julian Smith provided his distinctively cool club sound to create a relaxed mood for the occasion.

The individual areas in the new store have been furnished according to Hublot's new luxury interior design concept, "The Art of Fusion". Combining various different materials and styles has created an elegant ambience that exudes luxury: Subtly shimmering elements on the walls featuring a modern take on 16th-century motifs complement and contrast with the very finest of materials. The synthesis of contemporary furniture, hand-crafted chairs, premium-quality leather sofas and artistic elements, such as Pop Art pictures showing Hublot's most successful models, also contributes to the homely and welcoming atmosphere. Large display cabinets showcase the timepieces in all their glory and accentuate the fine details of their workmanship. The result is an invitation for watch lovers to immerse themselves in the world of Hublot and ask for advice on their favourite subject in an exclusive environment.

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