Social Responsibility


Two-thirds of rhinoceros species may disappear in our lifetime, which would be an irreversible loss for our planet; and its main cause is poaching. Hublot has committed to a partnership with Kevin Pietersen and his platform SORAI – Save Our Rhino Africa India – to preserve rhinoceroses threatened with extinction.


This commitment takes the form of the Big Bang Unico SORAI, from which a large portion of the funds raised from sales will be directly paid to Care for Wild for the rescue and rehabilitation of orphaned baby rhinoceroses. In buying the timepiece, 100 people will thus become involved in this initiative undertaken by Hublot.

“Our planet is home to five species of rhinoceros. According to the International Union for Conservation of Nature, of these five species, the Black, Javan and Sumatran rhino are now considered "critically endangered", White rhino are "nearly threatened" and Indian rhino are "vulnerable". I am appalled by the brutality they face. There is an urgent need for action, and Hublot's support for this is crucial. By reducing the time it takes to act, we can protect as many rhinos as possible.”

Kevin Pietersen


Rescued orphaned white rhino at the Rhino Bomas in KNP with Kevin Pietersen-original_0