Ferrari celebrates 60 Years in the USA in Los Angeles

Categories: Partnership, News & Events

The weekend of celebrations continued with Ferrari’s 60th Anniversary Gala dinner and auction on Saturday, October 11, where Ferrari collectors and celebrities including Mary J.Blige, Megan Fox were among those who joined Piero Ferrari and Ferrari Executives together to toast the history of Ferrari in America. Hublot took part in the gala which also raised funds benefit “DayBreak” the American branch of the Italian charity whose mission for nearly 25 years has been to advance research towards a cure for rare genetic diseases.

On Sunday, October 12, Ferrari showcased its history with over 900 Ferraris in Beverly Hills and presenting a parade and exhibition featuring Sixty Fabulous Ferraris on Rodeo Drive.” Guests were able to see Ferrari’s most legendary cars, as they made their way through Beverly Hills’ famed drives under an Hublot-branded clock counter. An Hublot pop-up location allowed guests to browse the most popular Ferrari watches since the two brands first partnered in 2011.

Jean-Claude Biver, Chairman of Hublot, stated: “The collaboration between Hublot and Ferrari has reached a new level in these three years. It’s an extraordinary fusion of the fine watchmaking craftmanship hold by Hublot and the exceptional Italian industrial achievement hold by Ferrari, and an eternal pursuit for transcendent quality and innovation. We are thrilled to celebrate Ferrari’s great history in the United States, and to honor this partnership by introducing a brand new Big Bang Ferrari timepiece here this weekend.”

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