FIFA Women’s World Cup Canada 2015™

Categories: Partnership, Sports
After the 2014 FIFA World Cup™ in Brazil, Hublot is proud once again to be the Official Timekeeper of one of the greatest sports worldwide competition, the 2015 FIFA Women’s World Cup™ in Canada.

Unveiled last year in Brazil for the FIFA World Cup 2014™, the Hublot referee board will be once again used during the FIFA Women’s World Cup 2015™ in Canada until July 5th 2015.

The new optimised design, keeps the technical specifications, while boasting a more ergonomic grip and polished aesthetics to make it not only practical but also attractive. The board maintains a weight that was strictly controlled throughout its technical development to avoid unnecessary sustained effort.

Originally a utilitarian object with a practical design, the board has now become an iconic object, a symbol of time measurement thanks to the new design, that resembles a watch... a Hublot watch - the Official Timekeeper of the FIFA Women’s World Cup™.

Ricardo Guadalupe, Hublot CEO, said: "It is an immense honour and privilege for Hublot to have been given the opportunity to optimise the referee's board for the 2014TM FIFA World Cup. Women football is growing in popularity and Hublot’s female range is widening with a greater offer. Therefore we are proud to also be associated with the 2015 FIFA Women’s World Cup™ in Canada which will be a great opportunity to have the Hublot brand exposed to a new audience.”

The fourth referee will hold the board for players substitution and to display additional times, allowing thousands of spectators in the stadium, and millions of fans in front of their television screens, to be informed on the actions around the game.

Hublot is the Official Timekeeper of the FIFA Women’s World Cup Canada 2015TM, and will be displayed on the referee's board during every match of the competition.

The American women crush Japan to carry off the title

The game gets off to an explosive start never before seen in a soccer world cup final! An incredible all-out blitz by the Americans on their Japanese opponents won them the match in just over sixteen minutes. At one point they were leading 4-0 at a Vancouver stadium packed with their fans.

After an exceptional start, one team's will to win took them to total victory. Meanwhile their opponents suffered from an inadequate defense and nervous posturing. The final score tells the whole story! Carli Lloyd scored in the 3rd and 5th minutes with two straight shots that took the Japanese goalkeeper totally by surprise. When the keeper made yet another big mistake, Holiday took the chance to hammer home a further devastating missile of a goal. Finally the American captain finished the job by lobbing in a long-shot from midfield that would have done justice to the great Pelé himself. Poor Japanese keeper Kaihori thus conceded her fourth goal. The American will without any doubt at all be considered as the best player in this entire World Cup competition. Both for her efficiency and for her leadership skills.

Imbued with the samurai spirit of old, Norio Sasaki's team certainly did not give up easily, though. They could have collapsed completely under the onslaught. Instead of which, they found the necessary moral resources to react and even managed to reduce the goal difference at one point. They even had a glimmer of hope against hope, when Johnston inadvertently headed a Japanese shot into her own goal. The Americans soon recovered the situation, however, by delivering the decisive goal two minutes later.

Under Jill Ellis's expert coaching, the United States thus won their third world title, after 1991 and 1999, at the same time taking their revenge on a Japan that had beaten them on penalty points back in 2011. At the same time they thus pulled off the Olympic gold and World Cup double. And all this in front of a Canadian crowd of record-breaking size!

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