Get ready for HUBLOT’s Big Bang launch in the field of Blockchain technology

Categories: Innovation

HUBLOT has always pushed the boundaries of traditional watchmaking industry. Was it when it created the evolutionary and iconic Big Bang timepiece, when it conjured the world’s first and only 18K scratch-resistant gold alloy called Magic Gold, when it showcased the first vibrant coloured ceramic Red Magic, and when it became the first luxury brand to enter the football world more than 10 years ago. With innovativeness etched in its DNA and always striving to be first, different, and unique, HUBLOT teased its next milestone back in June, announcing the brand as the Official Timekeeper and partner with OS Limited (OSL)

Blockchain is a revolution in the financial system and the future of e-commerce, and it has been broadly used as a digitised and decentralised public ledger of all digital currency transactions since its creation. By allowing digital information to be distributed, Blockchain technology creates the backbone of a new type of Internet. Well-recognised for its originality, the technology is regarded as one of the most powerful and fastest-growing trading tools, not to mention unlimited possibility of usage in different aspects that will revolutionise various industry norms and trade.

HUBLOT has been testing new frontiers in the digital space to optimize the brand in the luxury space and to enhance the customer experience. This year, HUBLOT introduced the first-ever “Digital Boutique” at the Hublot 5th Avenue flagship boutique in New York City, creating a virtual world that becomes an asset in the retail experience and minimizes the distance between HUBLOT and its consumer. HUBLOT has also announced that the brand will formally launch e-commerce for its watch straps rolling out first in the U.S. market and now, HUBLOT enters Blockchain technology.

A forerunner at heart and in action, HUBLOT fully supports those who also admire avant-gardism, pursue innovativeness and reckon upon forging a new order for the world. Led by industry veterans with comprehensive knowledge in digital assets and financial markets, OSL, Asia’s leading digital asset brokerage, shares the same innovative and revolutionary vision with HUBLOT. With the collaboration between HUBLOT and OSL, both crème de la crème in their respective industries, the duo pave ways for both the watch industry and advanced technological industry.

To show off the best of both sides, there is no better way than introducing a brand-new timepiece that manifests the essence of the two areas. This new watch is a 210-piece limited edition watch that can only be purchased with bitcoin, and a watch that can be bought directly from the watchmaker with bitcoins. Paying homage to both the iconic Big Bang series and Blockchain technology, the watch will feature Big Bang’s signature industrial design as well as elements taken from bitcoin. And of course, 210 is not just a random number. Precious and rare like bitcoin, the most iconic digital assets of all, this Big Bang watch is created to commemorate the 10th anniversary of this epochal invention, and the fact that only 21 million bitcoins will ever exist. Each timepiece will have a unique certificate engrave on the watch case, which represents the identification number of the transaction.

The union between HUBLOT and OSL will guarantee customers with the most pleasant and secure shopping experience with digital assets. OSL will be the sole Official Broker for the sale of the Big Bang Blockchain. Once the timepiece is open for pre-sale on 19th September 2018, buyer will have to register on the dedicated website The data will then be processed by OSL, who will send a confirmation email and agreement indicating the strike date and payment details, before Hublot delivers the watch to the buyer in the beginning of 2019. A token for contributor of the digital asset community, a fusion between top-notch Swiss watchmaking and cutting-edge FinTech, this Big Bang limited edition is a solid representation of “Art of Fusion”.

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