Categories: News & Events
Debuting Boutique Uniform that Exemplifies the “Fusion” Concept Presenting together with Dorian Ho Homme Fall/ Winter 2015-2016 Collection

31 July, 2015 Hong Kong – HUBLOT, the luxury Swiss watch brand, has long held the brand philosophy in the “Art of Fusion” with the freedom of exploring and creating with no boundaries, this time, taking a new step again to “be first, be unique, be different” to cross path in the fashion industry, creating yet another perfect fusion, and a new milestone in the expedition of "Hublot Loves Art".

It is the ever first time Hublot collaborates with Mr. Dorian Ho, a renowned fashion designer in Hong Kong on new uniform design for Hublot Boutiques across Hong Kong, Macau, Taiwan and Greater China, while it is also a first for Dorian to collaborate with a luxury watch brand. Sharing the same mind set of creating unconventional and unique art pieces, Hublot’s collaboration with Dorian will spark in a way with ultimate dynamics and passion.

On 31 July, Hublot presented Dorian Ho Homme Fall/ Winter 2015-2016 Collection Fashion Show to mark the debut for the collaboration at The Pulse in the Repulse Bay where guests joined Mr. Loic Biver, General Manager for Hublot Greater China and Mr. Dorian Ho to unveil the new Hublot uniforms alongside Dorian’s fashion show. At the event, Dorian shared his design concept which is inspired by Hublot’s concept of “Art of Fusion” – using different materials together with the brand’s outstanding “H” logo to create the sophisticated outfits. On the male outfit, the “H” logo is implicitly revealed in contrast fabric on the lapels across the chest, adding an “H” logo embroidery on the placket front of the male shirt; while the female outfit adds a little romance and femininity to the work chic with the ruffle hem blazer and fitted silhouette, pulling together a stylish and fashionable ensemble in no doubt.

Loic Biver, General Manager of Hublot Greater China remarked: “Hublot takes an ever first step into the fashion industry and I am glad to collaborate with Mr. Dorian Ho who is no doubt a top fashion designer in Hong Kong. Dorian’s strong passion in fashion can definitely inject a new force in Hublot to further present the brand philosophy of the “Art of Fusion” and I am looking forward to seeing more sparkles with Dorian in the near future”.

Dorian Ho, a renowned Hong Kong fashion designer also shared: “Everyone knows I love watches and I have been following Hublot attracted by its uniqueness of the brand antics, watches and characters. I am pleased to collaborate with Hublot on the uniform design which has given me a great chance to stretch some designing borders that I have never tried”.

Attended by over 250 high society guests, celebrities and fashion enthusiastic, the event showcased Hublot timepieces including novelties from 2015 Baselworld like the Big Bang Ferrari collection, the Big Bang Jeans, the Big Bang Broderie, and the Big Bang Pop Art collection. Followed by was Dorian’s Homme Fall/ Winter 2015-2016 Collection Fashion Show, where guests were able to see the designer’s touch inspired by the Mesozoic Era, from the primordial environments, creatures to the skeleton of the dinosaurs. Metallic and rustic stud and crystal details applied on top of formal suiting, to present another level of masculinity sophistication. The event culminated in a disco-themed after party where guests gathered and shared joy in an exciting Friday night.

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