Hublot enters into the world of poker players

Categories: Partnership, News & Events

To seal the presence of the Swiss watchmaking brand in this new field, a Big Bang World Poker Tour®, with a design heavily inspired by the game, was presented at an event organised in Las Vegas and attended by CEO of Hublot Ricardo Guadalupe, as well as the greatest players on the circuit.

17 December 2014 – Las Vegas (USA) – After football, American basketball, and recently cricket in India and Australia, Hublot has achieved yet another master stroke by signing with the World Poker Tour in Las Vegas to become Official Timekeeper and Official Watch of the international poker circuit.

Ricardo Guadalupe, CEO of Hublot, chose to announce the partnership at the WPT® Five Star Diamond World Poker Classic, WPT Alpha8™ Las Vegas, organised and televised (FOX Sports) from 15th to 20th December at the Bellagio, the legendary Las Vegas hotel and capital of international poker. The event was attended by the greatest professional and amateur players on the poker circuit.

Ricardo Guadalupe, CEO of Hublot, remarked "Hublot has once again proven itself to be first, unique and different, as the first luxury brand to become Official Timekeeper and Official Watch of the international professional poker circuit. We chose the World Poker Tour because its global presence, televised tournaments and quality of its players make it a benchmark in the game. I strongly believe that this field has great commercial and marketing potential. The tremendous success of our boutiques in Las Vegas and Macau are evidence of the possibilities. I am delighted with this great collaboration that awaits us."

Adam Pliska, President of the World Poker Tour continues: "Hublot is a Swiss luxury brand renowned across the globe for its sports watches with an instantly recognisable design. This partnership will bring even more value to each and every televised event of the World Poker Tour. In April, Champion of season XII of the World Poker Tour, Keven Stammen beat Byron Kaverman in Borgata, and received the magnificent prize of a Hublot King Power Unico. We are delighted to be able to give almost 1 million dollars' worth of luxury watches to the champions of our televised events and the Hublot WPT Player of the Year in the upcoming seasons.”

Hublot was the first luxury brand to enter professional football in 2006, with the immense marketing and commercial success that we expect of the brand. It was also the first luxury brand to enter American basketball in 2011. That same year, Ferrari chose Hublot to be its Official Timekeeper and Official Watch.

In 2014, in addition to poker, Hublot was also the first luxury brand to enter cricket, one of the world's most popular sports, particularly widespread in India, Australia, the Middle East and in all Commonwealth countries, which offers Hublot great additional geographic coverage on four continents.

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