Launch of the Big Bang Italia Independent in Beijing

Categories: News & Events, Partnership
Art of Fusion - Luxury Watchmaking collaborates with Creative Lifestyle Brand HUBLOT partners with Italia Independent

Wednesday 28th October, 2015, Beijing - Swiss luxury watchmaker Hublot officially launched the Big Bang UNICO Italia Independent, designed in collaboration with the Italian creative lifestyle brand. The new addition to the iconic Big Bang collection is a true representation of Hublot’s “Art of Fusion” philosophy, combining creative lifestyle and innovative technology.

Hublot General Manger of Greater China Loic Biver and Chairman and Co-founder of Italia Independent, Lapo Elkann, were present for this monumental watch launch which underlined five key themes, PASSION, INSPIRATION, CREATIVITY, INNOVATION, BIG BANG MOMENT, in the interpretation of the “Art of Fusion”.

In 2007, Lapo Elkann, a creative entrepreneur, designer and style icon, established Italia Independent through his unique taste in fashion and business entrepreneurship. Looking back, Mr Elkann, Hublot ambassador, shared, “my BIG BANG MOMENT was when I left my family company and created a brand of my own.”

Loic Biver and Lapo Elkann eagerly spoke of their brands’ collaboration and Hublot’s value to always be “first, unique and different”, being the first traditional Swiss watchmakers to partner with a major Italian creative lifestyle brand.

The Big Bang Unico Italia Independent, designed and created by both brands, boasts Hublot’s manufacture UNICO movement and features a brand new material, Texalium®, whose design is exclusive to Hublot. The colours achieved by the Texalium® have a remarkable brilliance which are flawlessly matched by the titanium studded, denim strap. This new Big Bang Unico Italia Independent is available in two colors – grey or blue – and is guaranteed to electrify the wrist of anyone wearing it. The strap also benefits from the interchangeable "One Click" system, which enables its wearers to choose from a wide range of straps according to their preference. 500 limited edition pieces of both versions will be produced.

Each watch will also come complete with a pair of matching Italia Independent sunglasses for the Big Bang Unico Italia Independent customers, designed with a frame also made from Texalium®. The luxury watch and sunglasses fuse personality, technology and modernism in one design and thusly create a powerful piece of art.

Loïc Biver, General Manager of Hublot for the Greater China, said: “2015 is a year of passion and hope for Hublot! I have known Lapo for many years. We are amazed by his personality, style and creative mind. I’m very happy to have this great opportunity to launch this exciting collaboration and product in China. And I, as well as the whole Hublot company, are honored that Lapo has chosen Hublot.”

Lapo Elkann, Chairman and Co-founder of Italia Independent, stated: “Italia Independent represents style and innovation in the world of Italian fashion and design. I have been keen on the significance of “Independent” since the beginning of the brand. This is such a perfect match with Hublot. Hublot and I appreciate each other very much. We believe this partnership is just a start. We will both witness even closer partnership of the two brands in the future.”

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