Monaco Grand Prix Hublot’s art of fusion between Formula 1 and Football

Categories: News & Events, Sports
 The 24th annual charity football match under the High Patronage of HSH Prince Albert II.

Three days before the start of the 74th Monaco Formula 1 Grand Prix, one of the oldest and most prestigious street circuit races, one of Europe's most eagerly- awaited charity matches took place at Monaco's Stade Louis II.

Under the High Patronage of HSH Prince Albert II, two prestigious teams, "AS Star Team MC" and "Formula One Drivers" took to the pitch yet again to raise money for another humanitarian cause aimed at helping children in need, through the Monaco Charity Association. “Formula One Drivers” took the lead against “As Star Team MC” winning the game 3:1.

A gala celebration. As is customary for this friendly meet, Tuesday evening saw the stade Louis II packed with celebrities. They came to see the "Formula One Drivers" team, which celebrates its 35th anniversary this year, captained by Fernando Alonso and joined by fellow racing drivers Giancarlo Fisichella and Felipe Massa, take on "AS Star Team MC", led by captain, HS Prince Albert II, joined by pro footballers William Gallas, Emmanuel Petit and Jan Koller. The match took place under the watchful eye of Michel Pont.

Just like at international matches such as UEFA EURO 2016, the UEFA Champions League, and the UEFA Europa League, or even the FIFA World Cup, the pitchside fourth official boards featured Hublot branding, and the billboards around the pitch also sported the watch brand's trademark black and white. Furthermore, as the "Official Watch" of the tournament, all the players wore Hublot-branded jerseys.

After the awards ceremony, the evening continued with DJ Giancarlo Fisichella at the decks. The Ferrari driver got all the guests hitting the floor of the A’TREGO club in Port de Cap d'Ai.

During the Grand Prix weekend, the Hublot brand will have an unmissable presence across the principality. The celebrated "Official Timekeeper" campaign for Scuderia Ferrari will also feature more than 100 banners throughout Monaco city centre.

And, in this UEFA European Championship year, the Swiss watch brand, led by CEO Ricardo Guadalupe, will once again reveal a new, different and unique side, reflecting the characteristics which inspire all of its projects.

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