Fifa World Cup™

The FIFA World Cup™ with Hublot



Hublot was the first luxury brand to embrace the world of football, starting in 2006 with sponsorship of the Swiss National Team. The brand then became “Official Timekeeper and Official Watch” for the UEFA EURO 2008. The idea for Hublot’s involvement in football came from Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group’s Watches Division. His idea was to “go where the potential customers are”. In 2010, the company became the first historic “Official Timekeeper” of FIFA for the World Cup in South Africa, and the two following football World Cups, in Brazil in 2014 and in Russia in 2018. These iconic tournaments give Hublot exceptional global visibility.

« We are happy once again to be FIFA’s Official Timekeeper for the 2018 FIFA World Cup™ which will take place in Russia. Russia is a key market for Hublot, with Russian clients among our most significant buyers today. We can’t wait for the competition to begin! »
Ricardo Guadalupe
CEO of Hublot

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