28 Mayo 2025

BRUTALIST IN SPIRIT. PRECISION BY DESIGN

HUBLOT UNVEILS THE BIG BANG MECA-10 CONCRETE JUNGLE: A TRIBUTE TO ITS NEW 5TH AVENUE BOUTIQUE

FIFTH AVENUE, NEW YORK – MAY 28th, 2025 – Concrete—once a symbol of Brutalism and big infrastructure—has become a pillar of high design, continually reimagined for its texture, tonality, and radical versatility. In the hands of artists, architects, and designers, it’s gone from raw and utilitarian to refined and expressive. With the new Big Bang MECA-10 Concrete Jungle, Hublot transforms this iconic material into a bold new expression of watchmaking—fusing horology with urban grit in a tribute to New York City’s skyline, street culture, and soul.

“Concrete has long been misunderstood as cold and industrial, but in the world of high design, it has become something else entirely—tactile, refined, even expressive. With the Big Bang MECA-10 Concrete Jungle, this timepiece captures the raw energy of New York and the meticulous precision of Swiss watchmaking. This timepiece is dedicated to our new New York Boutique and is crafted from the same material as our new Fifth Avenue boutique’s façade.”

Julien Tornare

CEO of Hublot

A striking 44mm special edition, the Big Bang MECA-10 Concrete Jungle is encased entirely in matte concrete—an unexpected material rendered here with Hublot’s signature sophistication. The case is framed by H-shaped screws in polished and micro-blasted titanium, with a matching caseback and a satin finished titanium crown over molded with black rubber. Measuring 15.3mm thick and water-resistant to 50 meters, the case is unapologetically bold—mirroring the strength and endurance of the city it was built to honor.

Entirely conceived and developed in house, is Hublot’s in-house HUB1201 - the skeletonized manual-winding movement with an extraordinary 10-day power reserve. Comprising 223 finely crafted components (straight and curved perforated metallic strips, crown gears, racks, plates, axes, and ratchet wheels), it beats at a steady 3 Hz (21,600 vibrations/hour), with twin barrels and a distinctive rack-and-pinion power reserve indicator—marked in red for a clear read of remaining energy. Elegantly exposed and meticulously refined, the architecture of the movement is revealed in all its raw precision, echoing the Brutalist spirit behind the piece.

Hublot deepens its connection to New York City with the third edition of the Concrete Jungle series, following the 2016 Big Bang and the 2020 Classic Fusion. The timepiece also commemorates the relocation of Hublot’s flagship boutique to its new home on Fifth Avenue. Marking a bold new chapter for the brand in the city, the new location reinforces Hublot’s presence in one of the world’s most iconic luxury retail destinations. The boutique’s new façade mirrors the industrial-luxury aesthetic of the watch itself: clad in concrete and black brushed aluminum.

The Concrete Jungle MECA-10 comes with two interchangeable straps: a grey fabric strap with Velcro fastener and Hublot’s signature black lined rubber, easily swapped with the brand’s “One Click” system. Each timepiece is packaged in a one of a kind Hublot Green box featuring a stylized rendering of the New York City Skyline exclusive to this edition.

Unexpected, unapologetic, and undeniably New York, this special edition Big Bang MECA-10 Concrete Jungle is available now at the new Hublot Fifth Avenue flagship boutique and on Hublot.com

Hublot New York City Boutique

645 5th Ave, New York, NY 10022