Hublot’s Unveils First Stand-alone Boutique in Hanoi

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Hublot and world famous pianist Lang Lang celebrate luxury Swiss watch brand’s first boutique in Vietnam with an exclusive concert at Hanoi’s Opera House.

31 August 2018, Hanoi – From one Big Bang to another, Hublot continues to dominate with the first boutique in Hanoi, fortifying their stronghold as the leading luxury watch manufacturer in South East Asia. The boutique marks the fourth South-east Asian boutique operated by long time retail partner, The Hour Glass.

The new Hublot boutique is located in the Sofitel Legend Metropole, known as the historical and timeless Hanoi’s most storied 5-star hotel. Located steps from the Opera House, right in the center of Hanoi’s French Quarter, Sofitel Legend Metropole Hanoi offers entrance to the world of heritage. Founded in 1901, the hotel has a rich history and a century long tradition of welcoming important figures, including Charlie Chaplin, Jane Fonda, George H.W.Bush, Jacques Chirac, Angelina Jolie & Brad Pitt, David Beckham, to name only a few. The Hublot Hanoi boutique is situated on the original wing of the hotel, named The Metropole Wing, which is known among local elite clients as the first destination for high-end boutiques.

An Exclusive Partnership that Continues to Flourish
Hublot is distributed exclusively in Vietnam by The Hour Glass S&S – the joint-venture between local partner Sam & Sassy and long-time exclusive partner and luxury watch retailer, The Hour Glass. The partnership remains focused on the world of luxury watches, preserving heritage, fine craftsmanship, whilst looking into the future of watchmaking, sharing the same vision as Hublot.

To celebrate the opening of the new Hublot boutique in Vietnam; Hanoi welcomes the presence of Hublot’s ambassador, Chinese virtuoso and the coolest musician in the world Lang Lang next to Hublot’s CEO Mr Ricardo Guadalupe.

“It gives me great joy to unveil a new addition to our network of Hublot boutiques around the world here in the heart of Hanoi’s Old Quarter, a place that is rich in heritage, culture and history. It is indeed a fitting and strategic location to showcase Hublot’s vision – combining traditional craftsmanship whilst striving for innovation,” says Mr Ricardo Guadalupe. “Hublot is pleased to have been partners with The Hour Glass for over 39 years and this burgeoning partnership will continue to strengthen as we conquer the South East Asian region together,” he adds.

Celebrating the Art of Fusion with a New Façade
Located in the Sofitel Metropole Legend Hotel Hanoi, the new Hublot boutique is bound to capture the heart of watch lovers. The boutique adopts Hublot’s iconic interior design concept "The Art of Fusion", presenting the brand's unique visual identity with the boutique’s muted tones and clean finishes.

Hublot has successfully proved itself as a leader in the field of engineering new materials not only by its timepieces but also through the way of combining different materials and design.

Celebrating the World of Hublot and Beyond
The boutique will showcase Hublot’s latest novelties as well as their unswerving offerings of audacious timepieces from the iconic Big Bang collection, contemporary Classic Fusion to pioneering Manufacture Pieces. It will also maintain its presence as the launch pad for Boutique Exclusives, a selection of exceptional timepieces available only in the Hublot boutiques worldwide.

With endless possibilities, the boutique pays tribute to the world of Hublot beyond timepieces. It is the only space dedicated to exhibiting Hublot’s universe including specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more. Each of these lifestyle gears have been uniquely grafted with a material that is distinctly Hublot from lightweight carbon fiber, resilient titanium to scintillating diamonds, all in reverence of Hublot’s “Art of Fusion” philosophy.

Lang Lang in Hanoi, Vietnam
Lang Lang, the world famous pianist, joined the Hublot family in January 2015. The Chinese-American chose the Swiss brand because it is true to his character. Like him it respects tradition and connects it to the future. A philosophy based on a credo: The Art of Fusion, a fusion of styles and techniques. Hublot and Lang Lang master complicated movements and operating ranges. From now on when he sets the piano keys alight Lang Lang will have a watch that was conceived, designed and developed by Hublot strapped to his wrist. Lang Lang gave a private concert in the Grandes Complications workshop at the Hublot Manufacture in Nyon and has ever since dreamed of finding the time for a duet.

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