HUBLOT OPENS REDESIGNED BOUTIQUE AT THE GALLERIA MALL WITH MASTERS CHAMPION PATRICK REED

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Tonight, Luxury Swiss watchmaker Hublot reopened its boutique at The Galleria Mall in downtown Houston with brand ambassador and golf superstar, Patrick Reed. The updated retail footprint was celebrated with a ribbon cutting and cocktail party hosted by President of Hublot North America, Jean-François Sberro.

The boutique, that abridges the mall’s famed luxury wing and the newly opened Saks Fifth Avenue wing, incorporates the latest Hublot global design concept, with a palette of soft grey contrasting with the brand’s signature pop art colors. The new design makes the most of the store’s 500 square footprint, displaying over 80 timepieces including the latest Baselworld releases.

Patrick Reed won the 2018 Masters in April for his first major championship victory at just 27 years old. He is a six-time PGA Tour Champion. Reed surged onto the world scene following heroic displays at the 2014 and 2016 Ryder Cups and famously defeated Europe’s leading player and at the time world No. 4, Rory McIlroy, in an epic encounter at Hazeltine National, helping Team USA seal a famous victory. Reed was the USA’s leading points scorer in both 2014 and 2016 Ryder Cups. Christened "Captain America" by his compatriots and peers, for his competitiveness, patriotism, and team spirit on and off the course, Reed has one of the most impressive records in world golf; the youngest winner of the WGC-Cadillac Championship in 2014, and only the fifth player to win three PGA Tour titles before his 24th birthday. Reed is also an Olympian, where he represented the USA in the 2016 Olympics. Reed currently plays on both the PGA and European PGA Tour and currently sits at number three in The Race to Dubai.

Jean-François Sberro, President of Hublot North America shared, “We are thrilled to be back in Houston reopening our boutique at The Galleria Mall. Houston has been an important market for the brand and we wanted to honor our relationship by bringing golf superstar and the city’s hometown hero, Patrick Reed to help celebrate!”

Patrick Reed, Hublot Brand Ambassador commented, “I am excited to celebrate the reopening of Hublot’s boutique in Houston, the city I call home. Hublot is a brand I have long had an affinity for, and one I have proudly sported on my wrist for quite some time.”

Hublot prides itself on representing exceptional, world famous athletes, and Patrick Reed is joined by Dustin Johnson and Olympic Games gold medalist Justin Rose in the Hublot golf family. The partnership with the golfing world is an obvious enterprise for Hublot when comparing the stamina, expertise, and precision of golf legends with the craftsmanship of Hublot's timepieces.

Moreover, Patrick wears the Big Bang Golf timepiece, which was designed, developed, manufactured and assembled by Hublot specifically for (lovers of) the game. Powered by the MHUB1580 movement, the watch allows golfers to seamlessly calculate their score whilst on course. Hublot’s mechanical golf watch features aperture displays and is ultra-lightweight, providing true sports performance. The case is carved from Texalium®, an innovative material exclusive to Hublot, that is an amalgamation of carbon fiber and aluminum. Its movement features return-to-zero heart piece cams that ensure the counting mechanism is robust and reliable. The putter-shaped pusher at 2 o-clock activates the mechanism for displaying the number of strokes taken and counts the strokes per hole. The pusher at 4 o’clock allows the wearer to move on to the next hole by resetting the stroke counter to zero. The counter at 6 o’clock displays the total number of strokes played and is simultaneously updated. The pusher at 8 o'clock is shaped like a tee. This resets the mechanism and sets the counters to zero at the end of the round. During the round, this button can be locked by rotating it by 45°, thus ensuring that it is not inadvertently activated. The MHUB1580 full-skeleton movement allows the wearer to admire and understand how the timepiece works. The watch comes with two interchangeable wristbands fitted with the One Click system. One is made of white leather sewn on rubber and designed like a golf glove, while the other is made of technical fabric with a Velcro fastener to ensure the watch sits perfectly on the wrist.

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