Kjus, Hublot and Zermatt welcome the winter season

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Categoria: NOTÍCIAS E EVENTOS, Sports
Launch of the innovative Kjus Hublot Jacket with unique carbon details
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Zurich, October 22nd 2015 - Hublot and KJUS are proud to launch the KJUS Hublot Jacket, the result of dedicated development and a collaboration that began 3 years ago. Inspired by the iconic Hublot Big Bang UNICO Carbon watch, this ski jacket is premium in all respects and features innovative details like the first carbon zipper puller ever created. The launch event was held on the opening day of the Zermatt Unplugged Festival in Zurich also marking the start of the ski season in the award-winning and world famous region of Zermatt.

With strong existing ties to the Zermatt resort, Hublot is already partner of the Tourism Office, recently opened a Chalet Boutique at the foot of the Matterhorn, and today is proud to be also a partner of the Zermatt Unplugged festival. Zermatt is also one of the few spots worldwide, where you can purchase one of the 200 limited KJUS Hublot Jackets. It is a region that combines tradition and the modern world in the best possible way. Like Hublot and KJUS, Zermatt strives for perfection. That’s why the area presents some more highlights and upgrades this season, like the makeover and expansion of the legendary Hörnli ski lift.

The Jacket

From the first carbon zipper puller ever created to the exclusive sleeve watch window and refined checkered pattern details resembling of carbon, the jacket’s design interacts with the Big Bang UNICO in many ways. Uniquely shaped down chambers reflect the Big Bang UNICO’s style. “This jacket is groundbreaking in many respects: It is full of innovation, best workmanship and also comes in an unseen, very sophisticated look”, says Didi Serena, CEO and Founder of KJUS. We also equipped the jacket with a carbon membrane (based on Dermizax® EV by Toray) allowing for up to 10% more heat retention.

More info on: https://www.kjus.com/en-us/product/men-hublot-limited-edition-jkt-fw15

For the insulation, we chose PrimaLoft® Silver Down, a combination of water-repellent duck down and ultrafine PrimaLoft® microfiber keeping up to 94% of its thermal capacity in humid conditions and drying four times faster than conventional downs. The lining contains material that has even been tested in space: schoeller®-PCM™ (phase change material): Microscopically tiny elements of wax within the fabric trap excess heat. When the temperature drops, the stored heat is released back to the body. This Special Edition is limited to 200 pieces worldwide. Each comes with an engraved plaque to underline its exclusivity. “Classy and contemporary at the same time – just like our two companies, Hublot and KJUS, this jacket is truly one of a kind”, Ricardo Guadalupe, CEO of Hublot, concludes.

The Watch

To mark its climb to the foot of the Matterhorn, Hublot has created two numbered Big Bang Zermatt models. In a tungsten or satin finished 18K Gold 5N case, with a ceramic bezel, a grey satin finished sun dial displays a counter at 9 o'clock engraved with the emblematic silhouette of the Matterhorn. Held on a brown calfskin strap with beige stitching, the Big Bang Zermatt is available in a limited edition of 150. The base opens to reveal a mechanical chronograph automatic winding HUB4100 movement. A piece of 3 cm rope takes pride of place above the movement between two sapphire panes, as if sealed for eternity.
The Zermatt region is home to many tales and legends. One legend says that the original rope was found at an altitude of 4,320 metres on the North-East crest of the Matterhorn. It is said that ropes have a soul—due to the inside of the rope that is made up of many nylon threads meshed together—and there is no doubt that the soul of the Matterhorn shines at the heart of the Big Bang.

Zermatt

Zermatt is like KJUS and Hublot devoted to a premium and high-quality approach. There are slopes for beginners, experts and everyone in-between. In Europe’s highest-altitude ski area, snow is guaranteed 365 days a year – from this time of the year on with fresh powder snow and the earliest season start. Not to mention the spectacular views of the snowy and world famous Matterhorn. Also, there will be some news in the Zermatt area this season: The Hörnli ski lift as it used to be for more than 40 years, will give way to a modern six-seat chairlift covering a stretch of 2.1 km. Besides, a newpiste route and full-cover snowmaking equipment will also be completed. On top, you will stay connected with Free Wifi – everywhere and at any time. As soon as a guest selects the WLAN, a splash welcome page appears also pointing to a new app. Users have access to various content on this page at no charge, such as the interactive panorama map, the weather forecast or access to their own Facebook page. The centerpiece of the free app is the navigation function with which guests can find their way around the area. The app calculates the individual route based on the skiing skills entered and latest data, such as the opening hours of the lifts and restaurants as well as the weather forecast. That way, the best skiing experience possible is guaranteed.

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