HUBLOT CELEBRATES THE ART OF FUSION IN ISTANBUL AND UNVEILS KEREM BURSIN AS NEW FRIEND OF THE BRAND

ДАТА:
“It is my pleasure to welcome leading actor Kerem Bürsin in the Hublot Family. A true citizen of the world, Kerem Bürsin personifies the Art of Fusion dear to Hublot." Ricardo Guadalupe – CEO of Hublot
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Yesterday in Istanbul, Hublot CEO Ricardo Guadalupe, surrounded by 250 privileged guests, welcomed famous Turkish actor Kerem Bürsin in the Hublot family.

Created in 2004 by Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group Watch Division, and Ricardo Guadalupe, CEO of Hublot, “The Art of Fusion” highlights one gene which has been deeply rooted into the brand's DNA. Since the Swiss Watchmaker’s creation in 1980 – Hublot was the first to combine gold with natural rubber. Ever since, this philosophy has been the lifeblood of the watch Manufacture, a mindset that guides all Hublot’s actions and partnerships, inviting ambassadors who share its convictions to jump on the bandwagon.

"It is my pleasure to welcome leading actor Kerem Bürsin in the Hublot Family. A true citizen of the world, Kerem Bürsin personifies the Art of Fusion dear to Hublot. Tonight, I am proud to celebrate the brand’s motto, in Istanbul. A metropolis which is the perfect synthesis of Eastern and Western cultures, past and present, tradition and innovation."

Ricardo Guadalupe – CEO of Hublot

Born Turkish and raised in seven different countries, Kerem Bürsin is a successful all-rounder. He began his career on stage in both Texas and Massachusetts where he studied before he moved to Los Angeles in 2010 to take his first major roles on television. In 2013, he made a successful return to his homeland, taking the leading role in “Waiting for the Sun”, a TV show which quickly became a hit phenomenon in Turkey and in the surrounding countries. This success allowed him to be approached by famous Turkish director Cagan Irmak and to accept the role in “Whisper if I forget”. Another success, as he has been awarded Best Actor at the Seoul International Drama Awards 2017.

"I am honored to join the Hublot family. As an actor, I shall never forget who I am and where I come from while constantly working on renewing my acting, which is quite close to the Hublot philosophy – respecting tradition while going against the mainstream."

Kerem Bürsin – Turkish Actor & Hublot Friend of the Brand

Held at Fenix, a highly fashionable colonial-style restaurant and bar, this memorable evening saw the attendance of 250 privileged guests.
The event was moderated by the charming and accomplished Turkish TV presenter Simge Fıstıkoğlu. Savoring a walking dinner gathering the best of Eastern and Western influences, guest enjoyed the live performance of SOL Electric Trio. The brand fusing the sound of an electric violin player, a saxophone player and an electric cello player.

Guests were also invited to a journey into Hublot’s watchmaking universe discovering the true meaning of “The Art of Fusion” through a series of exhibition walls demonstrating its quest for innovative materials and horological excellence. Showcased timepieces embodied this motto such as the Big Bang Meca-10 made of Magic Gold, a patented, scratch-resistant material created by the revolutionary fusion of 24-carat gold and ceramic. Also a Hublot emblem, the Big Bang UNICO Sapphire collection gathers what the brand has best to offer: an in-house manufactured 72-hour power reserve chronograph movement and a case made of sapphire, one of the hardest material, most scratch-resistant and transparent in existence. A technical prowess!

The night ended on a high note with Dj Nika Diamond who mesmerized the guests with her electrifying mixes.