Hublot’s latest Pop-Up Store in the Heart of Orchard Road


Hublot Nation! Hublot’s latest monster pop up affair has been unveiled today in the heart of Orchard Road at Paragon to showcase the unique world of Hublot from World’s First high-tech materials engineered into exclusive limited edition timepieces to premium collectibles.

Running till the 22nd of September, the pop-up store will concur with yet another exhilarating season of the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX – Hublot is Official Timekeeper of Ferrari - and is the perfect platform to showcase Hublot’s power and influence as a pioneering leader in innovative watchmaking.

Tapping into the creativity of Mr. Mathias Buttet, Director of Hublot’s Research & Development, the man responsible for Hublot’s extraordinary masterpieces such as the Antikythera and Manufacture Piece MP-05 LaFerrari; the design inspiration of this latest pop-up store stems from his vision playing off of Hublot’s unique motto “Art of Fusion”: fusion between tradition and innovation, fusion between materials, fusion which connects the past with the future. The overall store aesthetics is a cosmic vision of the unknown and a celestial portrayal and possibility of life beyond earth, inviting visitors to encounter a different realm. Standing at a commanding 6.5 metres tall, it is realised with an inspired interplay of illuminations to achieve a mesmerizing glow to the façade.

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