类别: Partnership, Sports
“HUBLOT x MASAHIRO TANAKA: Iron Arms Challenge”, commemorating Masahiro Tanaka of the New York Yankees as the first ever Hublot Ambassador from Japan!

The luxury Swiss watch brand “Hublot” welcomed Masahiro Tanaka of the New York Yankees (of Major League Baseball) as the newest member to join the star studded Hublot ambassadors… And he is the first ambassador from Japan to join the Hublot family!

In order to commemorate Tanaka’s appointment, a charity event “HUBLOT X MASAHIRO TANAKA: Iron Arms Challenge” was held at the Roppongi Hills Arena.

Hublot is a young and dynamic Swiss watch brand that believes in importance of sharing – sharing the success and contributing back to society – and to date, Hublot has hosted variety of charity events around the world through welcoming world-famous athletes as ambassadors: the fastest man of all time, Usain Bolt; football legend, Pele; and US National Basketball Association’s (NBA) Kobe Bryant of the Los Angeles Lakers and Dwyane Wade of the Miami Heat.

Tanaka, who is in the world’s spotlight now, quickly joined the ranks of star players shortly after joining the Tohoku Rakuten Golden Eagles and currently plays for US MLB’s New York Yankees. Tanaka’s passion, strong curiosity, and his spirit of charity which is visible through hosting baseball classes for children with his follow baseball players – these are the values that Hublot also cherishes. Hublot, along with Tanaka, will continue to hold charity events aimed at contributing to realizing a bright future for children.

A massive spectators turned out and cheered on to selected 80 people who participated in the preliminary round of “Iron Arms Challenge” charity event in Roppongi Hills; each participants challenged to outperform Tanaka’s record, 156 kilometers per hour, by shouting their own cheer, then pitching to challenge Tanaka’s record speed.

A total of nine contestants, top three players from three groups (elementary school and younger, women, junior high school and older) proceeded to the final round.

The nine contestants went up against Tanaka’s record pitch again and the contestant from the 「women」 group won, setting a record of 139km/h including handicap. The winner was presented with Hublot’s Classic Fusion Chronograph and the runner up was awarded an Hublot alarm clock. In addition, Tanaka presented autographed baseball gloves to the top three, including the winner and the runner up. And the MVP award was given to contestant who shouted 「I will be better player than Tanaka」 as the cheer in the preliminary round and received gloves autographed by Tanaka.

The Target Challenge, which was another highlight of the Iron Arms Challenge, was held after the final round. Here, Tanaka pitched and aimed at nine small and large targets labeled with different monetary values. Amid a rousing cheer from the spectators, Tanaka expertly hit 7 targets and won 2.9 million yen.

The acquired amount from the Target Challenge by Tanaka was added to the amount raised during the Pitching Speed Challenge (sum of pitching speed multiplied by 100 JPY for all 80 participants). The grand total of approximately 4 million yen will be donated to Living Dreams, a non-profit organization for children that supports 21st century-style learning methods and a new type of lifestyle for children’s welfare facilities in Japan.

Hublot CEO Ricardo Guadalupe, who had flown to Japan from Switzerland for this event, officially announced Masahiro Tanaka’s appointment as ambassador during the opening ceremony for the final round.

Tanaka, donning a stylish black and white uniform that sports a white Hublot logo, emerged in the especially built Hublot stadium and conveyed the following words in expressing his joy of becoming a part of the Hublot family: ”A lot of people around me own an Hublot because it is very popular among them, and until now, I was just one of numerous Hublot aficionados. However, the thought of having to become a special Hublot aficionado with a title as the first Hublot ambassador from Japan starting today fills my heart with joy. At the same time, I feel proud to be a part of prominent Hublot ambassadors along stars like Pele and Usain Bolt. “

Guadalupe, exchanging a firm handshake with him, commented on the joy of welcoming Tanaka to the Hublot family: “I am extremely honored to welcome Tanaka to the Hublot family, who is thriving with the New York Yankees, as the first ever Hublot ambassador from Japan. He looks amazing with his Hublot watch and we are thrilled to have someone like him to be part of Hublot family. There’ll be much more to come for everyone to witness a “fusion” between Tanaka and Hublot!”

About Living Dreams