14 June 2024


UEFA Euro 2024

On and off the pitch, get ready for an unforgettable month of football with Hublot. The Swiss luxury watchmaker is back for its fifth run in the UEFA EURO since 2008. Hublot will be on the pitch of the 17th edition of the UEFA EURO 2024™ with the iconic Big Bang shaped fourth referee board and with the Big Bang e, that will be worn by the referees of the competition, to time every second of pure adrenaline.


For nearly two decades, Hublot has been beating to the rhythm of football, a passion now kicked into high gear with the official UEFA EURO2024™ watch, the Hublot Big Bang e Gen3 UEFA EURO 2024™. This summer promises to be one of the most exciting moments in European football with 22 thrilling matchdays, 24 passionate teams, 51 games, and an anticipated 5 billion fans watching worldwide. That’s 275,400 seconds – not including extra time – accurately timed by Hublot, ensuring that every second counts. Above and beyond the stats, Hublot's love for football will unite fans across the globe. Different teams, different countries, one shared love for football.


36 years later, Germany plays host to the UEFA EURO 2024™

Germany plays host to the 17th edition of the UEFA European Championship from June 14 to July 14, 2024, marking 36 years since its last hosting in 1988. The tournament kicks off with the group stage, running until June 26, followed by the knockout stage starting on June 29. The opening match sees Germany facing off against Scotland at the Munich Football Arena on Friday, June 14. Nine of the ten venues are familiar grounds for Hublot, having served as timekeeping arenas during the 2006 World Cup. The championship concludes with the final showdown at Berlin's Olympiastadion on Sunday, July 14, 2024.

“This will be our fifth time as the Official Watch of the UEFA EURO since 2008 and our love for the game remains as strong as ever. We are proud to have kept time for each of these unforgettable moments. As the Official Watch of the UEFA EURO 2024™, our commitment goes beyond loving football; it speaks of loyalty, consistency and enduring excellence. Nearly 20 years of football for Hublot!”



UEFA Euro 2024
UEFA Euro 2024

Hublot – nearly two decades as the Champion of World Football

In 2006, Hublot became the first luxury brand to kick off a partnership with football, championing the sport and uniting fans under the "Hublot Loves Football" banner. Hublot has been a part of the UEFA Euro since 2008. This UEFA EURO 2024™ will mark Hublot’s fifth consecutive partnership with the competition. Hublot's journey continues with the now iconic Big Bang shaped fourth referee board for signaling substitutions and extra time, as well as developing the Big Bang e connected watch, specifically designed for referees. With Ambassador Kylian Mbappé and Friends of the Brand Marcel Desailly, Didier Deschamps, Luis Figo, Ada Hegerberg, Sami Khedira, Roberto Martinez, José Mourinho, Alex Morgan, Hervé Renard, Gareth Southgate and David Trezeguet, Hublot is at the heart of football and stands alongside legendary competitions such as FIFA World Cup, UEFAEURO, Champions League and Europa League.


Will Kylian Mbappé be the Hero of UEFA EURO 2024™? Hublot's 'Every Second Counts' campaign has dreamt up a Cinematic Kick!

In the final seconds, with the Hublot Big Bang e Gen3 ticking away, Kylian Mbappé dazzles on the pitch, evading defenders to score a last-minute winning goal! This film dives into the French captain's focused mind, capturing the passion Hublot shares for football. On Kylian Mbappé’s wrist, the Big Bang e UEFA EURO 2024TM, a game-changer on and off the field, with highly impressive technology.

The Hublot Big Bang e Gen3 UEFA EURO 2024™ connected watch fits perfectly with the watchmaking codes of the Big Bang collection. The 44 mm case crafted from titanium boasts a sandwich construction, an approach invented by Hublot in 2005. The sapphire crystal is scratch-resistant; the rubber strap has a deployant buckle and can be easily swapped out using the patented One Click system. Everything is here: element by element, it is clear that this is a true Big Bang. A Big Bang, yes, but with highly impressive technology. Its case houses a Qualcomm® Snapdragon WearTM 4100+ processor, ensuring it outperforms all other Hublot connected watches. Notable features include 8 different sensors and GPS, Bluetooth, Wi-Fi and NFC payment connectivity. The Big Bang e Gen3 is powered with Wear OS by Google. It can be paired with either an Android phone or Apple iPhone (Experiences may vary). It can be dressed in the colours of the wearer's favourite teams, the screen backgrounds and straps can be changed.


This connected watch will allow its wearer to follow – in real time – the UEFA 2024 European Championship. Join Hublot in Munich on June 14 for the opening match of the UEFA EURO 2024TM. Hublot Loves Football!