THE COUNTDOWN IS ON: TWO WEEKS TO GO UNTIL HUBLOT STARTS THE CLOCK ON UEFA WOMEN’S EURO 2025™

FOOTBALL COMES TO SWITZERLAND THIS SUMMER WITH THE UEFA WOMEN’S EURO 2025™. HUBLOT, THE FIRST WATCH IN FOOTBALL, WILL TIME EVERY MINUTE AS THE TOURNAMENT’S OFFICIAL TIMEKEEPER

NYON, Switzerland, 18 June 2025 – Two weeks to go! The UEFA Women’s EURO 2025™ begins on Wednesday July 2 and Hublot will be there to time every minute. The festival of football will be contested by 16 teams across eight venues in Hublot’s home country of Switzerland. As the first luxury Swiss watch in football, Hublot will serve as the tournament’s Official Timekeeper, reprising its role from when the event was held in England three years ago.

Hublot will be highly visible throughout the tournament, with on-screen graphics for television audiences, and of course, by providing the iconic pitch-side Big Bang Fourth Official’s Board to announce substitutions and added time. The famous Hublot black-and-white logo will pop up on the LED screens that surround the pitch during matches and on giant screens at host stadia, too.

Match-day officials will wear the Hublot Big Bang e Gen3 connected watch, a state-of-the-art smartwatch created exclusively for referees and their assistants. The watch is equipped with features designed to enhance the officials’ performance, including monitoring yellow cards and added time at the end of a game.

Meanwhile, many players, coaches and pundits will also be clocked during the tournament sporting watches from the Hublot collection, among them the bright, colorful, innovative novelties introduced at April’s Watches and Wonders Geneva 2025 to celebrate the 20th anniversary of the Big Bang, Hublot’s game-changing luxury sports watch.

Hublot is also delighted to announce that two greats of the women’s game will take to the field this summer as Hublot Friends of the Brand. The innovative luxury Swiss watchmaker is proud to work with Norway’s legendary Ada Hegerberg, Friend of the Brand since 2019, the first winner of the Ballon d’Or Féminin (awarded to the world’s best female footballer) and all-time highest goalscorer in history of the UEFA Women’s Champions League™.

And this year, Hublot is excited to welcome into the Hublot family of elite athletes the Spanish superstar Aitana Bonmatí. At just 27, Aitana is widely considered to be one of the greatest footballers ever to grace the game. During her dynamic career, the FC Barcelona Féminin midfielder has won countless club trophies and individual awards, including the Ballon d’Or for two consecutive years, in 2023 and 2024. She helped turn Spain’s national side into a world-beating force. She was also named the winner of the Golden Ball as the best player of the FIFA Women’s World Cup Australia & New Zealand 2023™, driving Spain to their first FIFA World Cup™ win in front of record crowds. She takes Spain into this summer’s tournament as favorites to lift the trophy.

Both Ada and Aitana will be modeling pieces from the bright, colorful Big Bang One Click Joyful collection in Hublot’s summer campaign celebrating the tournament. Ada will wear the One Click Joyful Steel Pink, a 33mm steel piece on a white and pink-lined rubber strap that has 36 pink sapphires set into the bezel; Aitana will wear the One Click Joyful Steel Orange, a version of the same watch but on a white and orange-lined rubber strap with 36 orange sapphires set into the bezel.

Hublot has a long history in the game of football. In 2006, it became the first luxury Swiss watch company to invest in the world’s most popular sport when it entered into a partnership with the Swiss national team. That quickly blossomed into a deeper relationship with the sport as Hublot became the Official Watch for UEFA Euro 2008™ and then in 2010 became the Official Timekeeper of the FIFA World Cup™.

Hublot has timed every major international men’s football tournament since, adding UEFA competitions such as the UEFA Champions League™ and the English Premier League™, the most-watched sports league in the world. In 2023, Hublot showed its commitment to developing the women’s game by becoming the Official Timekeeper of the 2023 FIFA Women’s World Cup Australia & New Zealand™. Hublot also counts stars of the game including FIFA World Cup™ winner Kylian Mbappé among its ambassadors.

UEFA Women’s EURO 2025™ begins on July 2, by hosts Switzerland as they go up against two-time winners Norway in Basel. All 31 tournament fixtures will run on Hublot time, including the final in Basel on Sunday July 27.