Big Bang Collection Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design.
Classic Fusion Collection Unique, strong and essential, the Classic Fusion collection reinterprets classic elegance with Hublot’s incomparable touch.
Exceptional Timepieces Born with innovation in mind, the Exceptional Timepieces represent the fusion between revolutionary movements and spectacular designs.
9 September 2026 BEYOND THE CANVAS: JEFF KOONS REIMAGINES TIME WITH HUBLOT 9 September 2026, Nyon, Switzerland – Hublot proudly announces an extraordinary collaboration with world-renowned artist Jeff Koons. A partnership made to take shape. Both Koons and Hublot operate on the same principle: transforming tension into form; contradiction into harmony; excess into precision. What appears playful is meticulously engineered. What feels effortless is the result of absolute mastery. And both legacies trace their breakthrough moment back to 1980, the year Hublot first disrupted watchmaking and Koons began redefining contemporary art. Since 2011, Hublot has worked with artists, from architects to painters, from street to contemporary artists to designers, icons who reshape culture and challenge perception, turning creation into a statement of identity. Today, the Swiss luxury watchmaker is proud to announce one of the most prominent, commercially successful and polarizing figures in contemporary art as its new Hublot Ambassador: Jeff Koons. For over four decades, he has transformed everyday objects into cultural icons. Balloon Dog, Rabbit, Puppy: simple forms elevated through scale, craftsmanship and attention to detail. What looks light is structurally complex. What feels spontaneous is highly constructed. This is where Hublot and Koons meet. Like Koons, Hublot believes that craftsmanship should be felt. Through design, proprietary materials, in-house movements, technical innovation and uncompromising execution, Hublot transforms engineering into emotion and complexity into clarity. Both share the same discipline: nothing is accidental. Every surface serves a purpose. Every detail is intentional. Every curve, finish and proportion exist for a reason. “Hublot and I have always shared fascination for the material sciences. As an artist, I always want to be able to try to transcend an object, a material, into having the viewer be able to find more meaning in the finished work than just its individual parts, Hublot uses all the technology of making master timepieces, and also uses the material sciences to transcend the object into representing something that all of us can find even more relevance and meaning. Hublot is a manufacture of depth, where materials are reinvented, movements refined and design reengineered with purpose.” Jeff Koons “We are proud to collaborate with Jeff Koons. Few artists have transformed contemporary culture, turning everyday objects into global icons through scale, precision and uncompromising execution, in the way that Jeff Koons has done. This partnership reflects exactly where Hublot stands today: substance. It is great to share with Jeff what Hublot has always thrived on: tension between tradition and disruption, mechanics and emotion, innovation and craftsmanship, revealing that beneath the boldness lies extraordinary discipline; beneath the surface lies mastery.” Julien Tornare CEO of Hublot This collaboration is not about surface. It is about what lies beneath it. Together, Hublot and Koons give volume to icons with craftsmanship, meaning and emotion. BE THE FIRST TO KNOW LATEST NEWS TIME IN FORMATION - BIG BANG SOLDIER ALL BLACK: THE TOY SOLDIER, CAST IN BLACK CERAMIC BIG BANG SOLDIER ALL BLACK: THE TOY SOLDIER, CAST IN BLACK CERAMIC 9th November 2026, London – Hublot and Soldier, two forces built on innovation and creativity, unveil the Big Bang Soldier All Black. Two years in the making and limited to 50 pieces, it is the first timepiece designed by the Lagos-born, London-based artist Leonard Iheagwam, also known as Soldier. Rendered entirely in black ceramic and black-plated titanium, the 42mm chronograph elevates the toy soldier from playful figurine to potent symbol. learn more CLASSIC FUSION TRIBUTO: A GOLDEN RETURN TO THE 1980 ORIGIN October 15th 2026, Milan, Italy – Forty-six years later, Hublot pays tribute to the watch that built Hublot with the Classic Fusion Tributo in yellow or white gold. This is not merely a reinterpretation, but a return to the origin crafted with all the expertise the Manufacture has acquired and integrated since its creation in 1980. Gold and rubber, black and contrast: the same defining codes of the original watch are now elevated through 46 years of watchmaking expertise in movements, finishing, materials, and construction. What began as an idea – the roots of the Art of Fusion – has become achieved full horological depth. This is Hublot’s origin, rebuilt with the Manufacture’s present mastery, where the connection to its founder remains a rare privilege. learn more KEEP ME UPDATED I want to stay up to date with the latest Hublot news. sign up
