22 May 2025 SQUARE BANG TOURBILLON 4-DAY POWER RESERVE: THE SQUARE BANG ADDS A WHOLE NEW DIMENSION TO THE TOURBILLON Nyon, Switzerland, 22nd of May 2025 - Why are watches round? Because their most basic component – the wheel – is round. It's as simple as that. Perhaps too simple for Hublot, though, who was certainly not going to build the future of Haute Horlogerie on conventions from the past. In 2022, the Nyon-based Manufacture unveiled a brand-new collection, its third, andlatest addition to the Big Bang family, made up of different shaped watches: the round Big Bang, the tonneau-shaped Spirit of Big Bang, and the Square Bang. Square. Powerful. Radical. The essence of the Big Bang encapsulated in a square case with each side measuring 42mm, now available in some twenty variations, all Manufacture chronograph pieces. Until now. The Square Bang Tourbillon 4-Day Power Reserve is the first Square Bang with two central hands. It also features many other firsts. The first to offer a 3D carbon case. The first to be regulated by a Tourbillon. The first to contain only square bridges. To achieve this result, Hublot made full use of the capacities of its in-house Manufacture. The MHUB6023 manual movement was especially developed for the Square Bang Tourbillon. The timepiece is the perfect fusion of form and function, technique and design. Each of the bridges are square or rectangular, bearing the 174 components essential to this calibre. Every surface also features a subtle combination of matte and satin finishes to beautifully accentuate the different depths at which the various bridges are set. "Until now, advances in square watches have been rather timid, usually confined to the case alone. With the Square Bang Tourbillon 4-Day Power Reserve, we wanted to take the exercise to its logical conclusion, by designing a movement whose architecture is also fully right-angled. The bridges are straight, clean and sharp, as if to protect a movement that always beats to the rhythm of a perfect circle, that of the Tourbillon, barrel and power reserve. The fusion is complete," explains Julien Tornare, CEO of Hublot. UNCOMPROMISINGLY SQUARETo reinforce the square geometry, the main components of the timepiece are distributed over the four sides of the square: winding on the right, power reserve on the left, large barrel on top and tourbillon below. The balance is perfect, and nothing escapes the discerning eye since the entire movement is skeletonised. Powerful yet ethereal, the openwork composition leaves its angles and straight lines suspended in mid-air. The complex architecture is ingenious, with technical and aesthetic meetings in perfect fusion to create a mechanism whose lightness is equalled only by its uniqueness, as the first watch composition of its kind developed by Hublot. To celebrate the arrival of the first Tourbillon in the Square Bang family, Hublot has designed a bespoke case for it, made entirely from carbon and measuring 42mm. The first in the collection, its 3D finish is created using a carbon composite, woven into vertical and horizontal lines. The structure is built around a square motif, in keeping with the spirit of the Square Bang. The same inspiration is found on the rubber strap, which is also textured with square motifs, ensuring continuity between the different elements of the watch exterior and, above all, guaranteeing the perfect harmony of the piece. The new Square Bang Tourbillon offers an extended power reserve of four days, with the indicator at nine o'clock counting down the remaining days and hours. To ensure that each of these is measured with optimum precision, its tourbillon is fitted with a silicon escapement that makes it resistant to the magnetic disturbances and temperature variations of everyday life. 최신 뉴스 캔버스를 넘어: 제프 쿤스, 위블로와 함께한 시간의 새로운 의미를 그리다. 2026년 9월 9일, 스위스 니옹 – 위블로가 세계적인 현대미술가 제프 쿤스와 특별한 협업을 발표합니다. 이번 파트너십은 서로의 철학과 비전이 자연스럽게 맞닿으며 탄생한 결과입니다. 제프 쿤스와 위블로는 긴장감을 조형적인 형태로, 모순을 조화로, 과잉을 정교함으로 승화시키는 공통된 창조 철학을 공유합니다. 유쾌하고 자유로워 보이는 결과물 뒤에는 치밀한 설계와 정교한 기술력이 자리하며, 완성도 높게 구현된 작품은 궁극의 장인정신과 탁월한 전문성의 결실입니다. 혁신을 상징하는 두 아이콘의 여정은 모두 1980년에 시작되었습니다. 위블로는 기존 워치 메이킹의 관습을 뒤흔들며 새로운 시대를 열었고, 제프 쿤스는 현대미술의 새로운 지평을 제시하며 동시대 예술의 흐름을 정의하기 시작했습니다. 더 알아보기 위블로의 소재 마스터가 완성한 가장 부드러운 감각 2026년 9월 1일, 제네바 – 어떤 워치는 바라보기 위해 존재하고, 또 어떤 워치는 경험하기 위해 존재합니다. 새로운 빅뱅 오리지널 소프트 터치를 통해 위블로는 지금까지와 다른 새로운 감각의 경험을 선보입니다. 이번 신제품에는 처음으로 독자적인 텍스처의 러버 소재를 케이스와 베젤, 다이얼, 그리고 스트랩 전반에 적용했습니다. 이를 통해 브랜드를 대표하는 빅뱅 오리지널에 더한 섬세하고 독특한 텍스처를 시각을 넘어 손끝으로도 느낄 수 있습니다. 위블로를 대표하는 가장 상징적인 아이콘인 빅뱅 오리지널은 2005년 탄생한 빅뱅 특유의 독보적인 디자인을 계승하는 동시에, 지난 20년간 축적된 혁신을 바탕으로 끊임없이 진화해왔습니다. 그리고 오늘, 빅뱅 오리지널을 통해 위블로의 새로운 소재 혁신이 펼쳐집니다. 그 결과, 놀라울 만큼 부드러운 촉감. 이는 단순한 표면의 변화가 아닌, 소재를 통해 워치를 완성하는 방식 자체에 대한 새로운 접근입니다. 더 알아보기 최신 정보를 수신하겠습니다. 최신 위블로 뉴스를 업데이트 받겠습니다. 가입하기