DJOKOVIC TURNS TIME: 100 TITLES. A BIG BANG IN GENEVA

24 May 2025, Geneva – Hublot ambassador, Novak Djokovic has once again made history. On Saturday, he smashed his 100th career title in Geneva, celebrating with Hublot and his family in a Swiss homecoming. An emotional highlight in a week filled with personal milestones.

“100 titles, infinite drive. Novak doesn’t chase time, he bends it. That’s Hublot spirit, through and through. That he reached this moment in Geneva, so close to our manufacture, surrounded by his family and extended family, is incredibly meaningful for the entire Hublot family” says Julien Tornare, Hublot CEO.

“This victory means more. Geneva feels like home. It’s not just a title, it’s a statement. Winning my 100th title here in Geneva, with my family in the stands, Hublot by my side and the support of the Swiss public, is a moment I’ll never forget. It’s more than tennis, it’s about people, purpose and pushing limits. This is the mindset I’ll take with me to Paris” stated Novak Djokovic, Hublot Ambassador and Tennis Champion.

A BIRTHDAY, A COMEBACK, A MILESTONE.

Novak Djokovic didn’t just win in Geneva, he made time stop. On the courts just minutes from Hublot’s Swiss manufacture, the world No. 1 claimed his 100th career title. He blew out 38 candles, but the fire’s still burning. Family & Hublot in the stands and Paris on the horizon, it was more than a win. It was a reset.

Backed by a Swiss crowd fully behind him, Novak played with growing confidence throughout the tournament, showing flashes of brilliance and mental grit that echoed his legendary mindset, the same spirit that inspired Hublot’s Big Bang Unico Novak Djokovic, an ultra-light, sustainable timepiece made from his own rackets and shirts.