HUBLOT LAUNCHES TWO NFTs WITH TAKASHI MURAKAMI

To coincide with the international tradeshow, Watches & Wonders, Hublot and Takashi Murakami will be presenting two NFT digital works, inspired by the Hublot Classic Fusion Takashi Murakami watches

Hublot and Takashi Murakami are pushing back the boundaries of artistic expression by presenting two NFT digital works. These are inspired by the Hublot Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi Murakami Sapphire Rainbow, the first two watches launched jointly by the Swiss watchmaker and the great Japanese artist in 2021. These two limited editions of 200 and 100 pieces respectively were sold out in just a few days.

This new phase in the artistic collaboration developed with Takashi Murakami is in the form of two static NFTs featuring the smiling flower with its mischievous smile, the iconic theme of Murakami’s work and his Superflat artistic movement. The first NFT based on the All Black version, is a limited edition of 216, while the second, which will recreate the colours of the highly exclusive Sapphire Rainbow version, will be a limited edition of 108. These NFT digital works are mainly intended for the owners of these two limited-edition watches, to whom they will be offered. The current holders of these watches can easily be traced through Hublot’s e-warranty protection and warranty system (a warranty system developed by Hublot, as part of a global trend to tackle corruption and track and trace the product’s life cycle, initiated by LVMH. The Hublot e-warranty is stored in the AURA blockchain). If they so wish, watch owners may then receive their free NFT in their eWallet. In May, Hublot will then open a page on the decentralised non-fungible token marketplace, where owners may exchange their NFTs.

The launch of the Hublot x Takashi Murakami NFTs will be supported by a very arty promotional campaign, based on the principles of guerrilla marketing. After being presented at Watches & Wonders, the watchmaking fair in Geneva, posters will be put up secretively in London and New York and giant light projections will illuminate iconic buildings.

A limited number of these NFT’s will be available to the public in May 2022. Stay tuned.

Eligibility: Only current owners of the (i) Hublot Classic Fusion Takashi Murakami Sapphire Rainbow watch or (ii) Hublot Classic Fusion Takashi Murakami All Black watch, still in possession thereof, may claim the Hublot Classic Fusion Murakami NFT corresponding to their watch as from April 1^st, 2022 (9am – CEST) and until April 25th, 2022, 11:59pm (CEST) only.

To do so, they should follow the process below:

As a first step to claim the Hublot Classic Fusion Murakami NFT corresponding to their watch, the Hublot e-warranty app needs to be updated and the watch must be scanned via said app before April 25th, 2022, 11:59pm (CEST).

The Hublot e-warranty app is free and available to download here:

After successful and timely scan of the watch via the e-warranty app, a “Claim your NFT” button will be displayed and online instructions should be followed to complete the process. Eligible owners will notably need to:

·         have a Hublotista account (if not, they will be given the opportunity to create one as part of the registration process); and

·         have an Ethereum wallet account address.  

A single NFT will be issued per Hublot Classic Fusion Takashi Murakami watch serial number. It means that if a Hublot Classic Fusion Murakami NFT has already been claimed for a specific watch serial number, any subsequent attempt to claim another Hublot Classic Fusion Murakami NFT with the same watch serial number will be rejected. More generally, Hublot will refuse and/or cancel any claim which does not fulfill applicable conditions, is suspected to be fraudulent in nature or is otherwise in violation of applicable laws or regulations.