10 May 2024


Luís Figo, Ricardo Guadalupe & Roberto Martínez
Luís Figo, Ricardo Guadalupe & Roberto Martínez

Hublot has opened the doors of its first Boutique on Portuguese territory, in the booming city of Lisbon. The Portuguese capital is a point of attraction for brands and one of today's trendy tourist and cultural destinations.


Located on the ground floor of El Corte Inglés, in an exclusive setting surrounded by other luxury brands, this is the first Boutique operated by Hublot in Portugal. It has a retail space of almost 50m2, where watch lovers in the Portuguese capital will be able to enjoy and explore the universe of Hublot and get to know the concept of The Art of Fusion, the brand's philosophy focused on blending materials and ideas. In addition, they will be able to find timepieces made with unique materials and manufacture movements, along with a representation of all the collections: Classic Fusion, Big Bang, Shaped and MP.

Hublot Boutique Lisbon interior 2/2
Hublot Boutique Lisbon interior 1/2
Hublot Boutique Lisbon exterior

From outside, you can see how the distinctive chandelier presides over the space, present at the heart of the Swiss manufacturer’s new Boutique. Inside, mirror and glass are mixed with other noble materials like Alcantara fabrics, ebony wood, as well as brushed and polished metal. In addition, as in the rest of the Hublot Boutiques around the globe, tribute is paid to the world of art, so dear to the brand, by displaying large Pop Art paintings inspired by iconic timepieces from the Hublot collection.


The boutique is open from Monday to Thursday from 10am to 10pm, Friday to Saturday from 10am to 11.30pm, and Sundays from 10am to 8pm.

Address: El Corte Inglés-Av. António Augusto de Aguiar 31, 1069-413 Lisbon. Floor 0.

“Lisbon is a booming city with a lot of culture and history, so this first opening in the Portuguese capital is very strategic for Hublot. We are excited that from now on Portuguese watch lovers will be able to explore the universe of Hublot”

Ricardo Guadalupe

Hublot CEO