UEFA Timekeeper

Football, or Soccer as it is known in the US, a worldwide sport and universal language. From 2006, Hublot has been the first Fine Watchmaking brand to join with the sport. A partnership which is enhanced by a unanimous spirit of tenacity, technique, competition and a search for excellence. Ever since, Hublot has shared the emotions of victories with teams and the public throughout every major competition, alongside FIFA and UEFA as the Official Timekeeper and Official Watch of prestigious clubs – Juventus, AFC Ajax – and famous personalities from the sport, José Mourinho and Kylian Mbappé.

“Beneath its apparent simplicity, soccer conceals a perfect technical mastery, a constant desire to push your limits and possess tenacity, all common values of Hublot. The popular sport is accessible to everyone, a universal language which can be developed from a young age across borders.”

Ricardo Guadalupe



Michael Oliver

FIFA is the governing body of world soccer and is responsible for the promotion, protection and development of the sport globally. Founded in 1904 to oversee competitions between a small group of European nations, the organization today has grown to a worldwide membership of 211 national associations and, through its Forward Development Program, aims to make sure that everyone who wants to be involved in the beautiful game can be.

FIFA is best known for organizing the FIFA World Cup™ and the FIFA Women’s World Cup™ – the biggest single-sport events in men’s and women’s sport which are passionately followed by billions of fans.

Hublot is the Official Timekeeper for the FIFA World Cup™ and FIFA Women’s World Cup™.



The Union of European Football Associations is the governing body of European football, which was founded in Basel, Switzerland on June 15th, 1954. In full collaboration with its member associations, its mission is to promote, protect and grow soccer within Europe at every level, from the world’s greatest players to the millions of occasional players. Hublot is the Official Watch of the major competitions of UEFA men’s football (UEFA EURO™, UEFA Nations League Finals, UEFA Champions League, UEFA Europa League) and UEFA women’s football (UEFA Women’s EURO and UEFA Women’s Champions League).


Chronograph Premier League

The Premier League produces some of the most competitive and compelling football in the world.
With the clubs, they use the power and popularity of the competition to inspire fans, communities, and partners in the UK and across the world.
Bringing people together from all backgrounds. 

The Premier League is a competition for everyone, everywhere and the competition is available to watch in 880 million homes in 188 countries.




He makes France, the World and the entire football planet dream. Kylian Mbappé embodies the new generation, which will be establishing all the new footballing records to come. He is renowned for his extraordinary powers of acceleration, his unpredictability and his reading of the game. He is considered to be one of the best players in the world.

“Hublot embodies this fusion of innovation, new technologies and materials, which greatly appeals to me. They unconditionally support my sport and are associated with my finest moments in football, so I am proud to become the first active footballer to act as an ambassador for the brand!”

Kylian Mbappé


Kylian Mbappé - Footballer and Hublot Ambassador


Ajax Amsterdam players at a football match

The talented team’s track record includes each of three European trophies and a 34th victory in the Dutch Eredivisie league in 2019. A success celebrated with Hublot who has supported the team since 2011, which has been brought to life with the creation of unique watches in memory of this event. Founded in Amsterdam by a small group of friends in 1900, the club gets its name from one of the most valiant figures of Greek mythology: Ajax was a hero of the Trojan War known for his courage and daring. Ajax Amsterdam is also renowned for their youth development program and the many famous players who have come from its training center.

Discover our Football Partnerships