HUBLOT CELEBRATES AND HIGHLIGHTS ITS 2019 PARTNERSHIPS AT HARRODS THROUGH AN IMMERSIVE AND MONUMENTAL EXHIBITION

Yesterday in Harrods, the world’s foremost luxury retailer, the Swiss luxury manufacture Hublot, paid tribute to its United Kingdom partners by unveiling three dedicated windows on Brompton Road as well as an exhibition of sculptures occupying the Fine Watch Atrium. Along with the press, VIP clients, ambassadors and friends of the brand; Hublot and Harrods celebrated once again, a long and successful partnership with many unique launches and collaborations over the past few years.

The exhibition space which has been cleverly split into four main components, highlights Hublot’s most successful partnerships in the United Kingdom, giving an immersive experience for each. Presented atop a racing asphalt flooring, Hublot presents the new Ferrari Safety car and six Baselworld Ferrari models launched in celebration of the partnership. Three new Unico Ferrari pieces celebrating the 90th Anniversary of Scuderia Ferrari demonstrate the brand’s unparalleled attention to detail for their collaborative editions, harnessing multiple inspirations drawn directly from the Ferrari cars themselves.

In the first of its kind within Harrods, Hublot celebrates it’s ongoing partnership with the ICC Cricket World Cup 2019 with a wicket inspired installation counting down the days until the cup begins. Presented alongside the installation is the newly launched Classic Fusion Chronograph ICC Cricket World Cup 2019 edition with its cricket ball inspired strap, limited to just 100 pieces worldwide.

Celebrating the partnership with renowned tattoo artist Maxime Plescia-Buchi, a dedicated lounge has been created set amongst the intricate geometric designs synonymous with Maxime’s artistic style. Presented alongside are the two new Big Bang UNICO Sang Bleu novelties, which represent the horological expression of a tattoo, set in motion with timeless precision, unifying materials and crafts through geometry by Sang Bleu’s founder.

The final space within the exhibition focused on Hublot’s motto; The Art Of Fusion, which is the defining philosophy behind the brand’s design, partnerships, materials and craftsmanship. Demonstrating an array of materials and styles, the Art Of Fusion installation showcases the many facets of the brand and the level of intricacy that foes into each of the pieces.

In a parallel exhibition, Hublot have taken over the iconic Fine Watch Room Atrium within the Harrods Fine Watch department. Set at the base of the sweeping stairs and against the unique white marble, an enormous Richard Orlinski Wild Kong sculpture appears cleverly crafted in the same Green pantone as the Classic Fusion Aerofusion Orlinski Green edition. With its arms raised in triumph holding the Hublot logo above its head, the Kong sculpture honors the partnership with Richard Orlinski and Hublot perfectly. Atop the staircase are set two additional Orlinski sculptures, a vivid Red wodl and bright blue Hippo, bringing the essence of the Wild into the Watch department.

For the duration of the installation, Harrods will have exclusivity of the Classic Fusion Aerofusion Orlinski Green edition which is limited worldwide to just 100 pieces.

VIP guests were taken on a tour around the exhibition, meeting the Ambassadors Maxime Buchi and Richard Orlinski while exploring the depths of the Hublot world.

The Hublot Brompton Road Exhibition Windows and Pop-up store will run from 9th of April to mid-May and 7th of June the Orlinski sculptures.