HUBLOT BIG BANG ZERMATT: BACK TO THE MATTERHORN

At first glance, they have nothing in common. On one side is the steep, jagged and rugged shape of the Matterhorn, carved out in rock over hundreds of millions of years. On the other, the mastery of perfect, modern lines by a contemporary manufacture. Yet, once again, Hublot has fused the elements and brought to life a creation that glorifies the silhouette of Switzerland's most famous mountain within its legendary Big Bang.

However, this is not just any representation of the Matterhorn. It is depicted as it appears from Zermatt, because the Matterhorn has been the main witness to the union between Hublot and the iconic Alpine resort. For the last five years, the two entities have joined forces to celebrate their "Swissness". For example, Hublot has set up the most traditional of its boutiques at the heart of the resort, made entirely from wood in the purest respect for local architectural traditions. The Hublot boutique has since become an integral part of the charm and the magic of the area.

Of course, Hublot, as an advocate for emotions and meaningful connections, was always going to take it to the next level! To reach the summit of the Zermatt ski resort, visitors now take the Hublot-Express (Gant-Blauherd), one of the resort's most modern cable cars, built in 2016, and reaching an altitude of 2600 metres. The goal? To carve through fresh snow, or powder for more accomplished skiers, and arrive at Chez Vrony, the century-old family restaurant for whom Hublot is also the "Official Timekeeper".

The new Big Bang Zermatt is part of this local dynamic, combining the best of Swiss tradition with modern watchmaking. The latest pieces in a collection created in 2017, the two new Big Bangs explore the two faces of watchmaking, like a climber scaling the two iconic faces of the Matterhorn.