19 1月 2023

HUBLOT BIG BANG ZERMATT: BACK TO THE MATTERHORN

For the fourth time, Hublot celebrates its special relationship with Zermatt, the iconic Swiss Alpine resort town nestled at the base of the Matterhorn. Two original new creations are being released to mark this special occasion.

“The connection between Hublot and Zermatt is more than symbolic. We share the same terroir and, the same roots, and we carry these qualities far beyond our borders. But I believe the quality that best defines Hublot is loyalty. The Big Bang Zermatt models that we have released since 2017 are a mark of the friendship and authenticity that we share with our fans and collectors.”

RICARDO GUADALUPE

HUBLOT CEO

At first glance, they have nothing in common. On one side is the steep, jagged and rugged shape of the Matterhorn, carved out in rock over hundreds of millions of years. On the other, the mastery of perfect, modern lines by a contemporary manufacture. Yet, once again, Hublot has fused the elements and brought to life a creation that glorifies the silhouette of Switzerland's most famous mountain within its legendary Big Bang.

However, this is not just any representation of the Matterhorn. It is depicted as it appears from Zermatt, because the Matterhorn has been the main witness to the union between Hublot and the iconic Alpine resort. For the last five years, the two entities have joined forces to celebrate their "Swissness". For example, Hublot has set up the most traditional of its boutiques at the heart of the resort, made entirely from wood in the purest respect for local architectural traditions. The Hublot boutique has since become an integral part of the charm and the magic of the area.

Of course, Hublot, as an advocate for emotions and meaningful connections, was always going to take it to the next level! To reach the summit of the Zermatt ski resort, visitors now take the Hublot-Express (Gant-Blauherd), one of the resort's most modern cable cars, built in 2016, and reaching an altitude of 2600 metres. The goal? To carve through fresh snow, or powder for more accomplished skiers, and arrive at Chez Vrony, the century-old family restaurant for whom Hublot is also the "Official Timekeeper".

The new Big Bang Zermatt is part of this local dynamic, combining the best of Swiss tradition with modern watchmaking. The latest pieces in a collection created in 2017, the two new Big Bangs explore the two faces of watchmaking, like a climber scaling the two iconic faces of the Matterhorn.

Each version is available in a steel case – a return to the basics that has not been used by Hublot since 2018. The material, which features alternating polished and satin-finished surfaces, echoes the unique reflection of schist, the typical Swiss stone similar to slate which forms a large part of the Matterhorn. The sunray finished dial will illuminate this with an ever-changing light, like the faces of the Matterhorn under the continuously shifting sun.

Hublot Zermatt Boutique

Boutique details

Bahnhofstrasse 27 , Zermatt , 3920

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These two editions both boast the special Big Bang Zermatt feature of which collectors are so fond: the Matterhorn at 9 o'clock on the men' model, and at 3 o'clock on the ladies' model. The latter boasts a bezel set with 36 diamonds which also punctuate the hour indices. Each bezel is equipped with screws made from titanium, a material inspired by the needs of mountaineers, whose equipment must be both light and strong. Once again, Hublot has mastered the fusion of substance and shape, colour and material, Alpine and watchmaking symbols.

Both versions are powered by a self-winding chronograph and complimented by two nubuck straps: the first in slate grey, the second in snow white, in a dual tribute to the iconic colours of Zermatt.