7 January 2022 LAY ZHANG: A NEW HUBLOT AMBASSADOR The multi-talented star Lay Zhang shares his fused identities and multi-cultural influences with Hublot. Hublot is proud to announce that the Chinese Pop Star Lay Zhang is joining the Hublot Family, sharing his First, Unique, Different take on the world of music and performance arts. Lay is the kind of person who is driven by his powerful ambition and his constant quest for excellence. He pushes the boundaries of performance and creates a new and distinct style that is unique and transformative. He is capable of fusing different identities by using his multiple facets as a performer, dancer, singer and actor, while also fusing Chinese culture with a revolutionary kind of music and performance art. In just a few years, Lay has become one of the biggest musical players in Asia. He has it all and it seems like nothing can stop his brilliant ascension. Balancing successful careers in both music and acting, Lay Zhang is an award-winning Chinese singer/songwriter, dancer, record producer and actor. Acknowledged as a gifted and precocious all-rounder, he got his first acting role when he was just six years of age and made his debut in 2012 as a member of the K-pop boy group Exo and its Chinese subgroup Exo-M, followed by his solo debut in 2016. Known as the most popular young idol in China, he broadened his exposure since 2018 by gaining success in the US and making his entry into the US Billboard 200 album chart. “I want to create a new and unique style by fusing modern music and dance with the cultural treasures that have existed in China for thousands of years. I am always working with traditional elements of my homeland and I want to show it in a new light. Hublot is known for pioneering innovation in watchmaking and boldly reshaping tradition with a forward-looking mindset to reveal the unique charisma of their timepieces. We both want to push the boundaries of our respective fields. As a big fan of Hublot, I am honored to join the Hublot family” Lay Zhang HUBLOT AMBASSADOR “As a multidisciplinary artist, Lay perfectly represents the values of Hublot: First, Unique, Different. At Hublot, we believe in fusing exceptional craftmanship with ambition and we are always on the lookout for bold innovation. Lay’s dedication to performance and his fusion of traditional and modern makes him a perfect Ambassador for Hublot. We are delighted to welcome Lay into the family and look forward to new opportunities and expanding our horizons together.” Ricardo Guadalupe CEO HUBLOT Fusion of arts & style Lay has become one of the first Asian entertainers to successfully fuse several identities on stage, mixing performance, dancing, singing and acting. His musical style is named “M-pop”, or Mixed Mandarin pop music – a style he is spearheading with the aim of bringing Chinese culture to an international audience. His taste for mixing cultures creates a universal world of expression that goes beyond the conventional and fully embodies Hublot’s “Art of Fusion”. His unique take on dance and music have earned him a reputation as the best Krump dancer in China, perfectly embodying the fusion spirit while blending Chinese Culture with street dance. He consistently takes his work to the next level with unprecedented high-quality stage and music performances. Lay’s distinctive musical touch features traditional Chinese musical elements fused with modern musical styles, bringing Chinese music to the world. For years, Lay has been a Hublot watch collector. Today, his first, unique and different spirit have led him to join the Hublot Family. 더 보기 최신 뉴스 클래식 퓨전 요지 야마모토 올 블랙 카모: 블랙 미학의 재정의 2026년 1월 7일 – 스위스 니옹 – 위블로와 전설적인 브랜드 요지 야마모토가 ‘블랙의 미학’을 재정의합니다. 2020년 첫 콜라보레이션 이후 네 번째로, ‘클래식 퓨전 요지 야마모토 올 블랙 카모’라는 작품을 만들었습니다. 300피스 리미티드로, 모든 질감과 대비가 의도적으로 디자인되었습니다. 매트 블랙 세라믹이 42mm 케이스에 빛과 깊이를 조각하며, 단색 카모플라주 패턴이 리듬과 움직임을 더하고, 스트랩에서는 패브릭과 러버가 완벽하게 융합되었습니다. 이번 콜라보레이션은 단순한 패션이나 워치메이킹을 넘어서 사물의 핵심을 파악하고 본질만 남겼다는 의미를 가집니다. 위블로와 요지 야마모토는 둘 다 같은 기반 위에 그들의 유산을 쌓아왔습니다. 바로 ‘럭셔리의 본질적 의미에 대한 질문’입니다. 두 브랜드는 다른 시선과 접근법으로 새로움을 창조합니다. 위블로는 1980년 ‘The Art of Fusion’을 통해 골드와 러버, 혁신과 전통을 결합하며 처음으로 스위스 전통을 깨트렸습니다. 1981년 파리 패션 위크에서 데뷔한 요지 야마모토 또한, 블랙을 사용하여 기존 패션 규범에 도전하고 스타일의 경계를 새롭게 정의했습니다. 더 알아보기 Hublot Closes Out the 20th Anniversary Year of the Big Bang with an Exclusive Miami Art Week Celebration 더 알아보기 최신 정보를 수신하겠습니다. 최신 위블로 뉴스를 업데이트 받겠습니다. 가입하기
