7 January 2022 LAY ZHANG: A NEW HUBLOT AMBASSADOR The multi-talented star Lay Zhang shares his fused identities and multi-cultural influences with Hublot. Hublot is proud to announce that the Chinese Pop Star Lay Zhang is joining the Hublot Family, sharing his First, Unique, Different take on the world of music and performance arts. Lay is the kind of person who is driven by his powerful ambition and his constant quest for excellence. He pushes the boundaries of performance and creates a new and distinct style that is unique and transformative. He is capable of fusing different identities by using his multiple facets as a performer, dancer, singer and actor, while also fusing Chinese culture with a revolutionary kind of music and performance art. In just a few years, Lay has become one of the biggest musical players in Asia. He has it all and it seems like nothing can stop his brilliant ascension. Balancing successful careers in both music and acting, Lay Zhang is an award-winning Chinese singer/songwriter, dancer, record producer and actor. Acknowledged as a gifted and precocious all-rounder, he got his first acting role when he was just six years of age and made his debut in 2012 as a member of the K-pop boy group Exo and its Chinese subgroup Exo-M, followed by his solo debut in 2016. Known as the most popular young idol in China, he broadened his exposure since 2018 by gaining success in the US and making his entry into the US Billboard 200 album chart. “I want to create a new and unique style by fusing modern music and dance with the cultural treasures that have existed in China for thousands of years. I am always working with traditional elements of my homeland and I want to show it in a new light. Hublot is known for pioneering innovation in watchmaking and boldly reshaping tradition with a forward-looking mindset to reveal the unique charisma of their timepieces. We both want to push the boundaries of our respective fields. As a big fan of Hublot, I am honored to join the Hublot family” Lay Zhang HUBLOT AMBASSADOR “As a multidisciplinary artist, Lay perfectly represents the values of Hublot: First, Unique, Different. At Hublot, we believe in fusing exceptional craftmanship with ambition and we are always on the lookout for bold innovation. Lay’s dedication to performance and his fusion of traditional and modern makes him a perfect Ambassador for Hublot. We are delighted to welcome Lay into the family and look forward to new opportunities and expanding our horizons together.” Ricardo Guadalupe CEO HUBLOT Fusion of arts & style Lay has become one of the first Asian entertainers to successfully fuse several identities on stage, mixing performance, dancing, singing and acting. His musical style is named “M-pop”, or Mixed Mandarin pop music – a style he is spearheading with the aim of bringing Chinese culture to an international audience. His taste for mixing cultures creates a universal world of expression that goes beyond the conventional and fully embodies Hublot’s “Art of Fusion”. His unique take on dance and music have earned him a reputation as the best Krump dancer in China, perfectly embodying the fusion spirit while blending Chinese Culture with street dance. He consistently takes his work to the next level with unprecedented high-quality stage and music performances. Lay’s distinctive musical touch features traditional Chinese musical elements fused with modern musical styles, bringing Chinese music to the world. For years, Lay has been a Hublot watch collector. Today, his first, unique and different spirit have led him to join the Hublot Family. 더 보기 최신 뉴스 위블로, 글로벌 브랜드 앰버서더로 정국 선정, 워치와 음악의 세계를 잇다 2026년 2월 12일 – 서울, 대한민국 – 위블로는 글로벌 아티스트이자 퍼포머이며, 21세기 팝 아이콘 BTS 멤버 정국을 새로운 위블로 글로벌 브랜드 앰버서더로 공식 발표했습니다. 이번 발표는 서울에서 열린 이벤트를 통해 진행되었으며, 워치 메이킹과 음악이라는 두 세계가 만나 독창성을 새롭게 정의하는 순간을 보여주었습니다. 1980년 골드와 러버를 결합한 첫 워치부터 2005년 빅뱅의 혁신적인 등장, 그리고 최근 빅뱅 오리지널 유니코까지, 위블로는 혁신을 브랜드의 정체성으로 만들어왔습니다. 정국 또한 장르와 창의성, 감정과 본능을 자유롭게 넘나들며 자신만의 색을 만들어내는 아티스트로, 위블로와 닮은 정신을 보여줍니다. 이번 협업은 아티스트와 위블로 모두의 본질을 지키고, 독보적인 DNA를 간직하면서 그들을 특별하게 만드는 필연적인 융합입니다. 더 알아보기 클래식 퓨전 크로노그래프 UEFA 유로파 리그 티타늄 카본을 선보이다 2026년 1월 19일 - 이탈리아 밀라노 – 지난 20년 동안 위블로는 축구에 대한 확고하고 폭넓은 지속적인 노력과 지원을 이어오며, 지역, 대륙, 글로벌 차원에서 다양한 리그, 팀, 선수들을 적극적으로 후원해 왔습니다. 축구 분야에서 세계적으로 가장 중요하고 현대적인 워치 메이킹 스폰서십 및 라이선싱 파트너십을 구축해 온 브랜드로서, 이러한 활동은 단 세 단어로 요약될 수 있습니다: HUBLOT loves football. 더 알아보기 최신 정보를 수신하겠습니다. 최신 위블로 뉴스를 업데이트 받겠습니다. 가입하기
