HUBLOT WELCOMES SHORT TRACK SPEED SKATING WORLD CHAMPION LIN XIAOJUN AS BRAND AMBASSADOR

Hublot announces a new winter sports icon to enter the roster of legendary sports ambassadors. Lin Xiaojun, the short track speed skating world champion and owner of the Golden Skate Blades, joins Hublot as he sets his sights on the Milano Cortina 2026 games, embarking on a journey to new heights together.

[May 27, 2025, Beijing, China] Swiss luxury watchmaker Hublot is proud to announce short track speed skater Lin Xiaojun as its brand ambassador. Since taking to the ice at the age of six, Lin's remarkable journey in short track speed skating has been characterized by unwavering determination, true passion and precision for each movement. His sportsmanship of pushing forward and never giving up is in line with Hublot’s brand philosophy: “Be First, Unique and Different”. This partnership marks a new chapter in Lin's pursuit of history, now with Hublot's support.

Lin Xiaojun's impressive achievements in short track speed skating include a remarkable performance at the 2019 World Championships, where he secured gold in multiple events and the overall title, earning him the prestigious Golden Skate Blades. Further success followed at the 2024 World Championships, with gold medals in the men's 500m, mixed 2,000m relay, and men's 5,000m relay. In 2025, he became the first athlete to win gold at the Winter Olympics, Winter Youth Olympics, World Championships, World Cup, and Asian Winter Games, with his victory in the men's 500m at the Asian Winter Games.

Despite facing injuries and setbacks throughout his career, Lin's unwavering determination and pursuit of excellence align with Hublot's commitment to pushing boundaries and challenging conventions in watchmaking. His journey reflects a dedication to surpassing limits, mirroring Hublot's revolutionary mindset in crafting innovative timepieces.

The collaboration with Lin once again highlights Hublot’s passion for sports and its relentless pursuit of excellence. From football, tennis, skiing, track&field, sailing, and golf to short track speed skating, Hublot’s deep-rooted partnerships across the sporting world have become iconic, casting its magic both on and off the field. In the visual campaign featuring Lin, his trendsetting presence and expressive flair are on full display, perfectly complemented by a selection of Hublot timepieces. Among them, the Big Bang 20th Anniversary All Black Edition stands out as a testament to Hublot’s pioneering design philosophy. Its captivating yet understated elegance resonates with Lin’s personal style. Crafted from transparent sapphire, the Square Bang Unico Sapphire, Lin’s personal favorite, has been redefined on his wrist, reminiscent of pristine ice surfaces. The fully visible movement through the sapphire case mirrors the precision and meticulousness required in speed skating. Lin appears holding his Golden Skate Blades while wearing the Spirit of Big Bang King Gold, a powerful homage to the champion’s glory and status. This marks the very first time that his Golden Skate Blades have been featured with him in images outside of competitions. Made from King Gold in a bold tonneau shape, this watch symbolizes his peak achievements, leaves a distinctive mark of time, and becomes the prelude to a new adventure.