14 Mai 2024


Hublot Unico Experience on desktop

Hublot consistently pushes technological boundaries to venture into uncharted territories and share them with their esteemed collectors. The Unico Experience invites guests to immerse themselves in a captivating environment, accessible via desktop or any mobile device, where they can admire the art of manufacturing timepieces equipped with the in-house Unico chronograph movement. Throughout the journey, a virtual watchmaker will engage, explain, and share the expertise required to craft Hublot's timepieces. For select visitors, a real watchmaker will be the voice behind the digital twin, connecting live from the Manufacture in Nyon. This unique experience will be available exclusively from the 14th to the 18th of May, 2024.

Additionally, the Unico chronograph movement is intricately rendered in 3D, enabling guests to gain a comprehensive understanding of how the calibre HUB1280 operates once fully assembled.

At the end of the visit, a special configurator is accessible, allowing guests to design a bespoke timepiece powered by the Unico chronograph movement. Visitors can select from a variety of materials and sizes for the case, choose the bezel and dial colour, strap options and in turn create a fully customizable and personal watch. As a finishing detail, clients will have the opportunity to engrave the watch with a name, initial or date.

Through its ongoing partnership with Epic Games, the LVMH Group used Unreal Engine and MetaHuman technologies to humanise Hublot’s craftsmanship and deliver a detailed experience that provides unprecedented insight into and agency over the art of Swiss watchmaking.

“We at Hublot are thrilled to introduce the Unico Experience, a testament to our unwavering commitment to innovation and excellence in the world of watchmaking. This immersive journey not only showcases our iconic Unico in-house chronograph movement but also offers our esteemed collectors an unprecedented opportunity to engage with our watchmakers in a digital realm. The special configurator marks an exciting milestone, allowing our guests to tailor their own unique Big Bang. This exclusive event underscores our ongoing commitment to innovation and personalized luxury experiences for our valued clients.”

Ricardo Guadalupe

Hublot CEO