Big Bang Collection Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design.
Classic Fusion Collection Unique, strong and essential, the Classic Fusion collection reinterprets classic elegance with Hublot’s incomparable touch.
Exceptional Timepieces Born with innovation in mind, the Exceptional Timepieces represent the fusion between revolutionary movements and spectacular designs.
18 March 2024 RENOWNED ARCHITECT MA YANSONG NEW FRIEND OF THE BRAND MA Yansong’s architecture and Hublot’s watchmaking share a common vision of transforming their art into an interactive, 3D experience, fusing the natural and the human-made, creating advanced designs with an affinity for Nature. MA YANSONG AT ONE WITH NATURE MA Yansong, the visionary Founder and Principal Partner of MAD Architects (2004), redefines architecture with a focus on emotional and spiritual needs, blending humanity and Nature. Born in Beijing in 1975, MA set up his own practice two years after achieving his Masters from Yale. He has spent 20 years gaining international acclaim for his imaginative and human centric designs. His renowned projects – including the Harbin Opera House and Absolute Towers – showcase a unique symbiosis of the natural and human-made. MA, the first Chinese architect to win an overseas landmark project, sees architecture as a medium to reconnect people with Nature, fostering respect and harmony. MA has garnered admiration through his masterfully crafted, spatiotemporal, sculptural forms disappearing into the city and landscape; forms that are driven by intuition, expression and emotion. “As Hublot welcomes MA Yansong as a Friend of the Brand, his fusion of storytelling, cultural exploration and architectural innovation aligns seamlessly with our commitment to a future which celebrates designs that are bold and imaginative, continuous and fluid, complex and three-dimensional. His mission to explore and contribute to the ideal future of living, along with his advanced designs conceived with an affinity for Nature, echo the contribution we would like to bring through watchmaking. He is a source of inspiration in his unique and different way of building bridges between Nature & Humanity, creating buildings as constructed Nature.” RICARDO GUADALUPE HUBLOT CEO “Hublot & I share the conviction that architecture and watchmaking are not just about buildings or watches, but instead both involve massive relearning to become non-conformists. My first, unique and different approach to architecture is a methodical exploration of humanity, Nature and creativity. In the way Hublot explores the wealth of natural materials, we share this belief in a symbiosis between the natural and human-made. We believe in design more responsive to human emotion, placing equal emphasis on technology and Nature. ” MA YANSONG ARCHITECT FIRST. UNIQUE. DIFFERENT IN HIS OWN WAY In terms of what makes MA’s vision and work first, unique and different in his own way, there is also a strong connection to how MA and Hublot envision their contribution to the future of both architecture and watchmaking. Innovative fusion of tradition and modern design MA Yansong distinguishes himself through a unique sense of aesthetic appeal inspired by traditional Chinese elements and modern design principles. Breaking barriers through innovation and distinctiveness As an architect, MA Yansong is celebrated for pushing boundaries, embracing innovation and shaping a distinctive narrative in the world of contemporary architecture. Organic forms challenging conventional norms His architecture is characterized by organic, flowing forms featuring neutral skins, in perpetual continuation of the site and natural landscape, challenging conventional norms. Rethinking design to be at one with Nature MA's creations often evoke a sense of harmony with nature, integrating buildings into their surroundings and environment, fostering a sense of unity. MA Yansong creates buildings of freedom that rethink our fellowship with Nature LATEST NEWS CLASSIC FUSION YOHJI YAMAMOTO ALL BLACK CAMO : THE ART OF BLACK REDEFINED January 7th, 2026 – Nyon, Switzerland – Hublot and legendary brand Yohji Yamamoto unite once again to redefine the art of black. For the fourth time since their first collaboration in 2020, they elevate black from a color to the Classic Fusion Yohji Yamamoto All Black Camo. A limited edition of 300 pieces where every texture and contrast are intentional. Matte black ceramic sculpts the 42mm case into light and depth, a monochrome camouflage pattern adds rhythm and motion while fabric and rubber fuse seamlessly on the strap. This collaboration is more than fashion or watchmaking. It’s about vision. About how far you can strip something down to its essence. Both Hublot and Yohji Yamamoto have built their legacies on the same foundation: questioning the meaning of luxury. Both create through deconstruction. Hublot first broke Swiss tradition in 1980 with its Art of Fusion, blending gold with rubber, innovation with heritage. Since its debut at the Paris Fashion Week in 1981, Yohji Yamamoto redefined the conventions of fashion, using black as a response against excess and fashion’s norms. learn more Hublot Closes Out the 20th Anniversary Year of the Big Bang with an Exclusive Miami Art Week Celebration Special Guests Included 50 Cent, Tyriq Withers, & Leon Bridges December 5, 2025—Miami, FL: Luxury Swiss watchmaker, Hublot, made its annual return to Miami Art Week to bookend the 20th Anniversary year of its iconic Big Bang with an immersive star-studded celebration. Held at the legendary Basement at The Miami Beach EDITION, the evening brought together cultural leaders, creatives, and friends of the brand for a dynamic fusion of art & design, music, and high horology. As guests arrived, festive music pulsed through the multi-level space while attendees admired a display of select archival Big Bang timepieces – an homage to two decades of groundbreaking innovation. The night’s headline moment featured a special performance by Award Winning Rapper, 50 Cent, who took the stage wearing a bespoke one-of-one Hublot timepiece, crafted for the occasion with unique colors honoring his character in the forthcoming Street Fighter film. A gold chess piece tops the dial symbolizing his Le Chemin du Roi champagne brand, with “50 cent” engraved on the caseback. learn more KEEP ME UPDATED I want to stay up to date with the latest Hublot news. sign up
