THE SOFTEST EXPRESSION OF HUBLOT’S MATERIAL MASTERY

September 1st, 2026 – Geneva – Some watches are made to be seen. Others are made to be experienced. With the new Big Bang Original Soft Touch, Hublot introduces an entirely new sensory feel. For the first time, the Manufacture transforms its iconic Big Bang Original through an exclusive textured rubber compound applied across the case, bezel, dial and strap, creating a unique tactile finish. The Big Bang Original is the purest expression of Hublot’s icon, faithful to the unmistakable design of 2005, re-engineered with twenty years of innovation. Today, it becomes the stage for a new material breakthrough. The result is a surface with a remarkably soft touch. Not a coating and not a surface treatment, it is a new way of building a watch.

HUBLOT ADDS A NEW SENSATION TO THE ICONIC BIG BANG ORIGINAL

For the first time, Hublot creates a watch designed not only to be seen, but to be felt. Available in All Black and All Red, the two new models reinterpret two of Hublot’s most iconic color signatures through an entirely new tactile language. The exclusive rubber compound is developed through a dedicated overmoulding process, using specially engineered tooling that integrates the texture directly into the material during production. Unlike coating or surface treatment, the texture becomes an intrinsic part of the construction itself. Its unique microscopic surface structure is composed of thousands of fine micro-elements, creating an exceptional softness to the touch while preserving the durability and resistance expected from Hublot’s signature rubber.

The Big Bang Original Soft Touch All Black continues the legacy of one of Hublot’s most powerful design statements. Introduced in 2006, this monochromatic concept transformed black into a radical expression where absence of color became a new way to reveal form, architecture and identity. More than a color, All Black became a signature of Hublot’s Art of Fusion: the encounter between aesthetics, materials and innovation. Twenty years later, Hublot reinterprets this concept through a new sensory experience. The color remains untouched, but the perception changes. For the first time, All Black is not only seen, but also felt. The deep black titanium case, black DLC-coated pushers and soft touch rubber construction create a monochromatic composition.

The Big Bang Original Soft Touch All Red pays tribute to another major breakthrough in Hublot’s mastery of materials: the creation of the world’s first vividly colored high-tech ceramic. Introduced in 2018, Hublot’s Red Ceramic redefined what ceramic could become in watchmaking, proving that extreme technical performance and vivid color could coexist. Today, this iconic red enters a new dimension through a completely new tactile expression. Inspired by the intensity and richness of Hublot’s red universe, the All Red transforms color into sensation, combining visual impact with an unprecedented softness with titanium molded by the soft touch of this unique rubber.

A NEW EXPRESSION OF THE BIG BANG ORIGINAL 

The Big Bang Original Soft Touch is powered by Hublot’s fully in-house chronograph caliber Unico, an engineering statement of 100% manufacture expertise built around five patented innovations. The Unico movement integrates a column wheel, a dual-clutch architecture, a layered construction, an optimized gear train and a skeletonized tungsten rotor open-worked in the shape of an H. It delivers a 72-hour power reserve. Housed in a 43 mm case, the Big Bang Original Soft Touch combines the unmistakable architecture of the original Big Bang with contemporary refinements. The titanium case is partially enveloped in the exclusive textured rubber compound, while the dial adopts the same material signature and features a carbon-pattern, raised counters and tone-on-tone rehauts. Together, these elements create a layered three-dimensional effect that brings depth, contrast and a unique visual identity to the watch. The watch features refined finishes with beveled edges, curved and smoother lugs, a rubber-clad crown and rectangular pushers with Hublot’s signature rubber inserts. The strap integrates Hublot’s One Click system, allowing seamless interchangeability while maintaining perfect integration with the case.

MATERIAL INNOVATION, FELT DIFFERENTLY

From colored ceramics to sapphire, Magic Gold and countless other material breakthroughs, Hublot has continuously expanded the possibilities of watchmaking through its Art of Fusion. With the Big Bang Original Soft Touch, Hublot introduces another first: a material innovation defined not only by its appearance, but by its sensation. Conceived, developed and assembled at the Hublot Manufacture in Nyon, the Big Bang Original Soft Touch reflects the expertise, creativity and engineering excellence behind every Hublot timepiece. This confidence is reflected in Hublot’s 5+5 warranty program, one of the most extensive in the industry, leading coverage to up to ten years. It stands as a tangible expression of the brand’s trust in its products and in the teams who design, develop and assemble them.

The experience continues beyond the watch itself, with a presentation case featuring a matching textured Hublot logo, echoing the distinctive tactile identity of the soft touch rubber of the watch.

The new Big Bang Original Soft Touch collection is available at selected Hublot points of sale and online at hublot.com.