19 December 2020



Hublot Ambassador ‘GGG’ sets division record with his 21st successful World Middleweight title defense

The Big Drama Show is definitely back!  Gennadiy ‘GGG’ Golovkin, boxing's most dominant middleweight of his era, returned to the ring on Friday, at Seminole Hard Rock Hotel & Casino, in Hollywood, Florida, in record-breaking style.  Golovkin (41-1-1, 36 KOs), a native of Kazakhstan, defeated previously unbeaten top-rated contender Kamil Szeremeta (21-1, 5 KOs), of Poland by a seventh-round TKO. In a vintage performance, GGG was on the attack from the opening bell, breaking down his opponent with a variety of power punches that produced four knockdowns, en route to a seventh-round stoppage. Golovkin, the Hublot Ambassador and two-time World Middleweight Champion, added to his legendary boxing résumé by successfully defending his world middleweight title for a division-record 21st time.


Golovkin’s most memorable moments inside the ring have occurred with Hublot emblazoned across his fight night trunks.  Friday’s battle against Szeremeta was GGG’s sixth world championship fight sporting the Hublot name:


1.     March 18, 2017:  Golovkin unified the middleweight titles with a unanimous decision victory against American world champion Daniel “The Miracle Man” Jacobs at Madison Square Garden in New York City

2.     September 16, 2017:  The initial battle against Saúl ‘Canelo’ Álvarez who battled to a draw in Las Vegas

3.     May 5, 2018:  A knockout victory of American contender Vanes Martirosyan in Los Angeles.  It was Golovkin’s division-record-tying 20th consecutive successful title defense  

4.     September 15, 2018:  In his world championship rematch against Álvarez, Golovkin loses a controversial and disputed majority decision in Las Vegas

5.     October 5, 2019:  Golovkin becomes a two-time world champion by regaining the IBF and IBO middleweight titles with a unanimous decision victory, many consider the Fight of the Year, against Sergiy Derevyanchenko at Madison Square Garden


Golovkin, who has worn a world championship belt every year since 2010, has packed iconic arenas around the world, selling out Madison Square Garden, The O2 in London, the Fabulous Forum and StubHub Center in Los Angeles, and T-Mobile Arena in Las Vegas.  His decade-long rampage on the middleweight division has also attracted millions of viewers who have watched him on premium cable, pay-per-view, and DAZN.  Friday’s historic victory was streamed live to over 200 countries and territories on DAZN.     

“I am proud of my partnership with Hublot. In boxing, inside and outside the ring, timing is everything.”

Gennadiy “GGG” Golovkin

Middleweight Champion

“Congratulations “GGG”! What an incredible and memorable fight. We couldn’t be more proud to have been present in the ring with you for this 21st consecutive middleweight title. What a true champion you are!”

Ricardo Guadalupe


During an earlier fight week press conference, streamed worldwide, Golovkin sported the Hublot Spirit of Big Bang Titanium Pave.  The sporty yet elegant timepiece was the perfect fit for his much-anticipated return to the ring.  Hublot was also present during Friday’s championship bout on GGG’s uniform, his shorts trimmed in the colors of the NBA champion Los Angeles Lakers, an homage to his adopted home.


GGG is no stranger to the world of watches, having collaborated with Hublot on the Classic Fusion GGG.  The limited-edition timepiece, created in honor of the great boxer, is emblematic of the long relationship between GGG and Hublot. GGG’s initials stand proudly at 12 o’clock with his logo (two gloves banging together) at 3 o’clock, featuring yellow and blue accents and stitching symbolic of his native Kazakhstan.


Concluding a decidedly challenging, but none-the-less exciting year in the world of sports, GGG is the latest in a long line of Hublot Ambassadors and Friend of the Brands who have reached the peak of their fields.  From Pelé to the late and great Diego Maradona, Usain Bolt, Alex Morgan or Michael Clarke, Hublot works with men and women who are champions on and off the field of play.